Senior Performance Marketing Manager

Shirley, West Midlands
Gleeson Recruitment Group

Senior Performance Marketing Manager
Location: Hybrid (2 days in-office)
Salary: Up to 60,000

We’re partnering with a business at a pivotal point in its marketing transformation, moving towards a more data-led, commercially-driven approach. As part of this evolution, we’re hiring a Senior Performance Marketing Manager to lead the charge on performance insight, analytics, and optimisation across all marketing channels.

What you’ll be doing
As a senior team member, you’ll drive marketing performance through deep data analysis, helping shape strategies across acquisition, retention, brand, and growth. You’ll lead the measurement and evaluation of marketing campaigns across digital, offline, paid, owned and earned channels, using robust models and analytics to demonstrate ROI and guide decision-making.

This is a hands-on role where you’ll build trust in the numbers, champion a test-and-learn approach, and help put data at the heart of marketing strategy.

What we’re looking for

• Proven experience in marketing performance and data analytics

• Deep, hands-on expertise with GA4 and GTM

• Experience working with app analytics tools (e.g. Appsflyer, app store data)

• Strong skills in tools like Excel, Data Studio, Power BI – SQL a plus

• A natural problem-solver with the ability to turn data into action

• Comfortable building confidence in marketing’s impact across the wider business

If you’re excited by the opportunity to help shape a performance marketing function from the ground up – and you thrive in a role where analytics drives strategy then we’d love to hear from you.

Even if you don’t meet every requirement, we encourage you to apply. We’re looking for passionate individuals who are ready to make an impact.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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