Senior Director Product Management, Credentials & Card Services NEW

Cardiff, South Glamorgan
ASSA ABLOY Global Solutions

Job ID: 46811

Location: Austin, Texas or Cardiff, Wales; open to other HID sites.

As Senior Director of Product Management, Credentials PACS, you will lead the Credentials product team and own the strategy, roadmap, requirements, and KPIs for this critical portfolio area.

You will oversee the full product lifecycle-from concept through launch and ongoing commercialization-driving the long term success of the PACS credentials portfolio, including physical cards, digital and physical credential services, custom card graphics, and the overall credentials strategy.

Drawing on your expertise and the voice of the customer, you will articulate product vision and business value to the broader product organization, ensuring strong alignment behind each new product and release.

if you have strong expertise in building product strategy, executing on product delivery, managing a virtual P&L, and leading a global team of highly skilled product managers, you are the right fit for this role.

Responsibilities

• Define the product management and marketing short term and long term strategic vision for the PACS product line, aligned with business priorities and growth objectives.
• Own the product line virtual P&L, driving revenue growth, margin expansion, and cost optimisation.
• Establish product line goals, KPIs, and success metrics aligned to the PACS business unit strategy.
• Drive market analysis-including customer needs, competitive landscape, and technology trends-to inform strategy and differentiation.
• Own product lifecycle strategy, including product introduction, growth, maturity, and end of life (EOL) decisions.
• Contribute to portfolio expansion through evaluation of new opportunities, partnerships, and potential M&A activities.
• Deliver clear, actionable product requirements and multi year roadmaps that solve validated customer problems and drive business value.
• Lead go to market (GTM) strategy and execution in partnership with sales, marketing, and channel teams, ensuring successful product launches and adoption.
• Partner closely with engineering leadership to ensure predictable, high quality delivery of product capabilities aligned to roadmap commitments.
• Ensure alignment and execution across teams using SAFe methodologies and Lean Portfolio Management (LPM) practice.
• Build, lead, and develop a global team of high performing product managers, fostering a culture of accountability, innovation, and continuous improvement.
• Inspire teams to challenge the status quo, drive innovation, and deliver differentiated solutions.
• Lead by example, demonstrating integrity, responsiveness, ownership, and empowerment.
• Develop and lead Voice of Customer (VOC) programs, including direct engagement with key customers, partners, and stakeholders to inform product strategy and priorities.
• Build strong partnerships across HID and PACS product lines, ensuring alignment on shared platforms, data strategies, and infrastructure.
• Collaborate with sales, marketing, and channel teams to drive customer adoption and commercial success.
• Serve as a key representative in ASSA ABLOY group initiatives, industry associations, and external events to strengthen market presence and thought leadership.

Qualifications & Experience

• Bachelor’s degree in Business, Engineering, Computer Science, or a related field.
• 10+ years of experience in product management, product marketing, or closely related roles.
• 5+ years of leadership experience managing and developing high performing, globally distributed teams.
• Proven experience owning product strategy, roadmap development, and execution for enterprise or B2B technology products.
• Strong track record of delivering successful products to market, including GTM strategy and execution.
• Deep understanding of customer driven product development, including VOC practices and market validation.
• MBA or advanced degree in a relevant field is preferred.
• Experience in physical access control, identity & access management, security, or IoT based solutions is preferred.
• Experience with credentials technologies (e.g., smart cards, mobile credentials, NFC, BLE, secure elements, PKI) is preferred.
• Familiarity with global security, privacy, and compliance standards relevant to identity and access (e.g., FIPS, GDPR, etc.) is preferred.

Benefits

• Competitive salary and rewards package.
• Competitive benefits and annual leave package allowing for work life balance.
• A vibrant, welcoming & inclusive culture.
• Extensive career development opportunities and resources to maximise your potential.
• Part of a global organization pioneering hardware, software and services that help people navigate the physical and digital worlds.

Why apply?

• Empowerment: Work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome candidates who have most of the skills and experience.
• Innovation: Embrace challenges and drive change. Flexible work arrangements, job sharing, and part time opportunities are supported.
• Integrity: Results oriented, reliable, straightforward and value being treated with respect. You can be yourself, feel appreciated and accepted.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. If you have a disability and require assistance or accommodation to participate in the application process or to perform essential job functions, please contact .