Senior Digital Marketing Manager NEW

Doncaster, Yorkshire
Executive Resourcing Global Ltd

Senior level marketing role with a focus on digital transformation and growth.

Remote/hybrid working opportunity flexible location HQ in South Yorkshire.

Attractive salary and benefits package.

The Company

An exceptional opportunity has arisen for a passionate, results-focused marketing professional to bring innovative, broad based digital marketing capability to this fast growing, ambitious business. Our client is a UK division of a major international Group, comprising three UK brands, serving customers in a diverse range of manufacturing, engineering and industrial services sectors. As the business continues its digital transformation and with significant growth opportunities ahead, a creative and enthusiastic Senior Digital Marketing Manager is sought to play a lead role in developing the company s digital marketing capability, along with getting involved with the Group s wider marketing activities.

The Role

Working closely with the Head of Marketing and as a key member of the team, main responsibilities are as follows:-

• Ownership of online strategy and performance, ensuring websites support e-commerce journeys, whilst driving continuous UX/UI improvement and conversion optimisation
• Develop SEO and GEO strategies to improve organic rankings, traffic and lead quality, managing keyword strategies and overseeing technical and on-page SEO
• Plan and manage Google Ads campaigns, utilising GA4 analysis, focused on high-intent, ROI-driven activity whilst optimising spend and improving cost per acquisition
• Drive online performance, customer engagement and enhanced product visibility, using customer journey analysis to identify and remove friction
• Own digital performance metrics, utilising automation tools (HubSpot or similar), bringing a test-and-learn approach to align digital activity with wider marketing strategy
• Implement digital marketing strategies to increase enquiries, collaborating with internal teams to create targeted campaigns, high-performing landing pages and sales funnels

About You

The ideal candidate will be an ambitious, proactive marketing professional, perhaps with a recognised marketing qualification, and a record of delivering measurable business growth, ideally in a B2B industrial services, engineering, manufacturing or similar environment. You may currently be a Digital Marketing Manager, or an aspiring Senior Digital Marketing Executive, looking for your next exciting career challenge. Either way, you will bring first-class, broad-based marketing experience across both digital and traditional channels, with key expertise in driving digital growth to deliver enhanced revenue generation. Hands-on in style, commercially focused and data driven, with excellent communication skills, you will bring an understanding of how marketing drives business performance and an ability to translate insight into action and improved results delivery.

Why Join Our Client

This is an exciting time to be joining this progressive and forward thinking business, where your impact is recognised and there are significant opportunities for future career development in this large and ambitious international Group. You will be working with great people, a market-leading product portfolio, playing a key part in shaping future digital marketing strategy and delivery. In return, you will be well rewarded with an excellent salary, bonus and benefits package to attract the best.