Senior Digital Marketing Executive

City, Liverpool
Michael Page

Our client are looking for an experienced Digital Marketing Executive. The role will involve managing digital marketing campaigns within the financial services industry. A candidate with 3+ years experience in broad digital marketing roles would be a great fit for this position!

Client Details

This firm of chartered accountants in Liverpool offers a wide range of services in the UK and internationally. With a marketing function of 20+ members, you will be joining a highly experienced team.

Description

The Senior Digital Marketing Executive role will involve:

Campaign Execution & Support

• Support the Senior Digital Marketing Manager in executing both paid and organic campaigns, ensuring they achieve their objectives.
• Develop and manage campaign assets, meeting deadlines and adhering to brand guidelines.
• Analyze campaign data to generate actionable insights that drive performance improvements.
• Provide regular updates and reports to align campaign efforts with business goals.

Design & Multimedia:

• Create visually appealing social media assets using tools such as Canva, InDesign, and video editing software.
• Ensure all digital content maintains the brand’s visual identity and remains on-trend and consistent.

Content and Website Management

• Assist with daily tasks related to digital team activities and implement new website features as needed.
• Utilize content management systems (CMS) to upload and manage website content effectively.

Creative Campaign Development

• Bring creativity and originality to digital marketing campaigns, ensuring they are engaging and align with the company’s values and innovative mindset.
• Participate in campaign planning sessions while staying informed about the latest trends in digital marketing.
• Collaborate with digital and marketing teams to create cohesive campaigns that enhance the company’s social media presence and messaging.

Social Media Management

• Create, schedule, and post engaging content across various social media platforms to maintain an active and dynamic social media calendar.
• Manage day-to-day social media activities, including fostering audience engagement, addressing inquiries, and encouraging meaningful interactions.
• Develop and refine social media copy to ensure it is consistent with the company’s tone of voice and brand identity.

Profile

A successful Senior Digital Marketing Executive will have the below experience:

• Minimum of 3 years’ experience in a digital marketing role.
• Strong stakeholder management skills.
• Proficiency with social media scheduling, monitoring, and analytics tools.
• Advanced skills in design and multimedia tools such as Canva, InDesign, and ideally video editing software.
• Exceptional organizational skills with the ability to handle multiple projects and meet deadlines effectively.
• Creative mindset with a talent for generating innovative ideas that align with brand objectives.
• A driving license with access to a car – for purposes of business travel when required.

Job Offer

On offer for the successful Senior Digital Marketing Executive:

• A competitive salary in the range of 32,000 – 35,000
• A hybrid working model – 2 days working from home.
• 33 days holiday (inc. bank holidays) with buy / sell holiday option