Retention Marketing Manager NEW

ABL

Job Title: Retention Marketing Manager
Location: London (Hybrid: 2 to 3 days in the office)
Contract Length: 24 months
Day Rate: .52
Start Date: ASAP

We’re working with a global digital content brand to find a Retention Marketing Manager to join their international marketing team. This is a fantastic opportunity for someone with a strong customer-centric mindset and proven experience in lifecycle marketing, campaign testing and digital optimisation, especially within a subscription-led or consumer internet business.

The successful candidate will join the Global Retention Marketing team, which operates across 13 international marketplaces, and plays a key role in driving customer engagement and reducing churn through smart, data-led retention strategies.

What you’ll be doing:

• Own and deliver multi-channel retention marketing campaigns across web, app, email and direct mail.
• Build and implement A/B tests, analyse performance data, and draw actionable insights to inform future strategies.
• Collaborate with product, creative, growth, legal, and finance teams to deliver best-in-class customer experiences.
• Work closely with localisation teams to adapt messaging for international markets.
• Translate customer behaviour insights into personalised and impactful retention strategies.
• Maintain documentation of test results, campaign performance and learnings for continuous improvement.
• Assist with reporting and presentation materials for senior stakeholders.

About you:

• You’re a self-starter who thrives in fast-paced, collaborative environments and enjoys rolling up your sleeves to deliver.
• You have a strong analytical mindset and are confident working with campaign data to identify patterns and improve performance.
• You bring creativity to your marketing approach but know how to ground it in commercial outcomes.
• You’re experienced in digital campaign management across both app and web platforms, and confident using tools to test, optimise and report.

Skills & Experience
Essential:

• 5+ years’ experience in retention, lifecycle or performance marketing is a must, ideally within a subscription-based or consumer internet business.
• Solid understanding of multi-channel campaign planning and execution.
• Hands-on experience with A/B testing and using data to drive decisions.
• Strong stakeholder management and collaboration skills.
• Experience working with cross-functional teams including product, content, creative and legal.

Preferred:

• Experience with customer segmentation and marketing automation.
• Familiarity with global campaigns and localisation workflows.
• Background in outbound or surface marketing is a strong advantage.

If you’re interested in making a measurable impact in a high-growth, fast-moving digital business, we’d love to hear from you.