Product Development Manager NEW

Fitness Superstore

We re hiring: Product Development Manager
Location: Northampton (Head Office)

Fitness Superstore is looking for a commercially driven Product Development Manager to shape our future product range across fitness equipment, wellness, recovery & leisure.

You ll own the product lifecycle end-to-end, working across OEM, global brands and cross-functional teams to bring standout products to market.

Big impact. Real ownership. Growing categories.
Interested? Get in touch or apply now.

Product Development Manager

The Opportunity

Fitness Superstore is one of the UK s leading fitness equipment specialists, with a nationwide retail network, high-performing e-commerce platforms and a growing B2B division. Our range spans cardio, strength, functional training and commercial equipment, supported by a strong OEM portfolio and global brand partnerships.

As we continue to expand particularly into wellness, recovery and lifestyle-led fitness categories we re looking for a Product Development Manager to help shape and evolve our future product range. This is a high-impact role for a commercially driven product leader who can turn insight into standout products.

The Role

You ll own the end-to-end product development lifecycle, managing existing OEM pipelines while identifying new opportunities to expand and diversify our ranges across retail, digital and B2B channels.

You ll work cross-functionally with buying, marketing, digital, operations and sales to deliver products from concept through to launch, ensuring strong commercial outcomes.

Product categories include:

• Cardio & strength (home and commercial)
• Functional training & accessories
• Wellness & recovery
• Leisure & lifestyle products

Key Responsibilities

• Identify customer needs, category gaps and emerging market trends
• Develop product concepts, specifications and commercial cases
• Manage OEM development projects from concept to production
• Work with suppliers to ensure quality, compliance, cost and performance
• Lead successful, on-time product launches across all channels
• Act as a key product expert for internal teams, including sales training

About You

You re a commercially minded product professional with a strong instinct for what customers want next. Comfortable working strategically and hands-on, you thrive in cross-functional environments and enjoy bringing products to market that truly differentiate.

Skills & Experience

• Experience in product development, product management or sourcing
• Strong commercial and strategic thinking
• Customer- and data-led decision making
• Confident stakeholder management and communication
• Technical understanding of physical products (fitness or consumer durables ideal)
• Fitness equipment experience advantageous but not essential

We can offer you:

• £50K Salary
• Discretionary bonus scheme
• Pension.
• Generous staff discount (following probation)
• 21 days annual leave + statutory bank holidays.
• Free on-site parking
• Personal use of in-store equipment after hours

Why Join Fitness Superstore?

• Shape the future product portfolio of a market-leading UK retailer
• Work across OEM and globally recognised brands
• Influence real commercial decisions
• Be at the forefront of expansion into wellness, recovery and leisure

If you re driven by innovation, customer insight and commercial impact, we d love to hear from you.