Paid Social Executive NEW

Blue Pelican

Paid Social Executive Up to £35k
Hybrid, London 3 days in-office, 2 from home
Start Date: ASAP Reporting to: Head of Paid Social

An ethical online gaming company is on the hunt for a Paid Social Executive with a sharp eye for performance and a passion for Meta campaigns. Specialising in fair, responsible bingo and casino games, this brand is shaking up the UK gaming scene – and now they’re looking for someone to help grow their player base the right way.

If you’re data-driven, creative, and ready to take full ownership of Meta campaign execution in a fast-paced team, this one’s for you.

Key Responsibilities:

• Plan, build, and optimise Meta campaigns (Facebook & Instagram) for UK player acquisition and brand awareness.
• Own campaign setup, targeting, budgeting, creative testing, and ongoing optimisation across the Meta suite.
• Work closely with creative teams to brief and develop static, video and motion assets tailored to platform best practices.
• Report weekly on campaign performance, feeding insights into monthly and quarterly business reviews.
• Use CPA and CLV goals to guide media spend decisions and maximise return on ad spend.
• Collaborate with the data and web teams to ensure correct tracking, tagging, and landing page functionality.
• Keep a sharp eye on competitor ads within the UK bingo and casino space to fuel test-and-learn strategies.
• Present campaign insights clearly to internal stakeholders and contribute ideas for continuous improvement.

Ideal Candidate:

• Year or two of experience running Meta campaigns in a B2C environment, ideally UK-focused.
• Proven understanding of performance metrics such as CPA, CTR, ROAS and CLV.
• Skilled in Meta Ads Manager, with bonus points for experience using TikTok, Snap, or Pinterest.
• Comfortable creating and managing campaigns from scratch – not just optimising someone else’s work.
• Able to brief and assess creative for performance on Meta platforms.
• Clear communicator who can translate data into actionable insight.
• Experience in the online gaming, entertainment or ecommerce space is desirable but not essential.
• Curious, confident and excited to test new approaches in a busy team.

What’s on Offer:

• Up to £35,000 salary depending on experience
• Annual bonus (post-probation)
• 24 days’ holiday , with additional days after 3 years
• Private healthcare & life insurance (post-probation)
• Pension scheme
• Fun team socials
• Hybrid working – 3 days in a London office, 2 from home

This is a brilliant opportunity for a Meta campaign specialist to grow their career in a company that values transparency, creativity and responsible marketing. You’ll be working with a brand that doesn’t just play by the rules – it helps set them.

Ready to make your next move?

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information, please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican

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