Marketing Specialist NEW

Michael Page

We are parterning with global leaders in the financial learning and qualifications space. The company are looking to hire a Marketing Specialist who can work closely with the Head of Marketing to developing the B2B marketing plan and delivering across all channels. Role is based in London, and is office based 3 days per week.

Client Details

The client are leaders in the financial investment qualifications, working with global financial institutions on providing their employees with the relevant training courses and exams.

They are looking to hire a B2B Marketing Specialist into their growing marketing team in London.

Description

Key responsibilities of the Marketing Specialist:

• Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line
• Campaigns: Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing all relevant channels across email, social, web and events
• Social media: Take ownership of the brand’s social media presence and forward strategy, including preparing content for posts, prepare impactful copy, generate content in different forms of media, driving social following and engagement, and expanding the number of channels for the brand, ultimately growing brand visibility, engagement and enhancing market sentiment
• Events: Organize and deliver high-quality webinars and corporate events – including being responsible for delegate communications, organization of agendas, speaker coordination, physical assets and run sheets
• Content: Conceptualize and develop short-form content in diverse formats and working across all stages of the marketing funnel to drive audience engagement and funnel throughput in a diverse variety of formats, including web, video, infographics, testimonials and reports
• Web: Manage B2B elements of the website, including writing and updating content, creating pages and forms, using the CMS, and pursuing functionality enhancements
• Data: Utilize advanced data analytics to inform both strategic and operational decisions, leveraging insights to drive campaign innovation and adaptability, including using Conversion Rate Optimization (CRO) techniques to enable maximization of ROI and effectiveness
• Take on tasks and projects beyond core remit as business needs evolve – providing hands-on support across priority initiatives, processes, and ad-hoc projects to ensure team and commercial goals are met

Profile

The successful candidate:

• Proven experience in digital and data-driven marketing within education and financial services, with a commercial focus
• Experience in a B2B marketing environment, having had direct responsibility for lead-generating marketing campaigns using inbound, outbound and account-based methods
• Experience implementing a content marketing strategy
• Excellent copywriting and proofreading skills
• Experience with the use of digital marketing tools and social media to create audience engagement
• Experience in using analytics packages, e.g. Google Analytics
• Experience in marketing automation platforms, ideally Marketo
• Knowledge of Adobe InDesign, Photoshop, Premier Pro or similar graphics and video software
• Knowledge of CRM systems, preferably Salesforce
• Project management skills, including for event delivery
• Experience in using website CMS tools and basic HTML knowledge

Job Offer

Competitive.