Marketing & Communication Specialist (m/f/d) NEW

Thurso, Caithness
Strama-MPS U.S. Inc.

Strama-MPS is an internationally operating company. With dedicated teams for sales, mechanical, electrical and software engineering, project management, manufacturing, assembly and service, Strama-MPS is a full-service provider for a broad and sophisticated portfolio in automation technology, e-mobility, body-in-white systems, machining centers, test systems and industrial automation. Strama-MPS is part of STRAMAGROUP, an internationally operating corporate group that employs more than 1,500 people worldwide.

To support our North American growth strategy, we are looking for an experienced Marketing & Communication Specialist (m/f/d). The role focuses on strengthening Strama-MPS’s visibility and market presence across North America, adapting global marketing activities to local market needs, and developing creative initiatives that support our commercial growth.

What Can You Expect From Us?

• A key position with a direct impact on Strama-MPS’s growth strategy in North America
• A high degree of autonomy, ownership and creative freedom
• The opportunity to shape Strama-MPS’s visibility and market presence in North America
• Direct collaboration with executive leadership, the North American commercial organization and the global marketing team
• The opportunity to introduce new ideas, challenge existing approaches and help shape future marketing activities
• Access to Strama-MPS’s international engineering, manufacturing and automation capabilities
• A dynamic, international work environment with short decision-making paths and a hands-on culture
• Close collaboration with our marketing team in Germany while acting as the local voice of the North American market

The Following Responsibilities Will Be Part of Your Role:

• Increase Strama-MPS’s visibility and brand presence across the North American market
• Adapt and localize marketing content, campaigns and communication activities for U.S. customer expectations and market requirements
• Act as the link between the North American organization and the global marketing team
• Act as the voice of the North American market and provide feedback on how marketing activities can better resonate with local customers
• Identify opportunities to improve Strama-MPS’s market presence and develop new marketing initiatives and campaigns
• Challenge conventional approaches, bring fresh ideas to the table and help Strama-MPS stand out in a competitive market
• Develop creative concepts and campaign ideas that support Strama-MPS’s growth objectives in North America
• Manage and coordinate Strama-MPS’s presence at trade shows, conferences and industry events throughout North America
• Plan, organize and execute major trade shows and marketing events
• Manage and grow Strama-MPS’s digital presence across LinkedIn, website content and other relevant communication channels, including the creation, adaptation and publication of customer stories, event reports, photos, videos and other marketing content
• Support the commercial organization with marketing and communication materials as needed
• Monitor and report on marketing performance, visibility, engagement and other relevant marketing KPIs
• Maintain consistency with Strama-MPS’s overall brand strategy while ensuring local market relevance
• Build relationships with industry organizations, event organizers, media partners and marketing suppliers where appropriate

Your Skills!

• Several years of successful experience in B2B marketing, communications or a related field
• Experience working within industrial, technical or manufacturing-related environments
• Strong understanding of how marketing creates visibility, awareness and measurable business impact
• Experience with digital marketing, LinkedIn, website content management and modern communication channels
• Creative thinker with a passion for turning ideas into action
• Confidence to present, advocate for and defend new ideas across different stakeholders and functions
• Entrepreneurial mindset with the willingness to challenge existing approaches and explore unconventional solutions
• Strong understanding of North American communication styles, customer expectations and market dynamics
• Ability to balance creativity with measurable business impact
• Strong communication and presentation skills with the ability to influence and persuade stakeholders
• Ability to adapt content and messaging to different audiences and cultural environments
• Experience coordinating trade shows, industry events or similar marketing activities
• Hands-on mentality with the willingness to execute as well as develop ideas
• Strong project management and organizational skills
• Self-motivated, proactive and comfortable working independently
• Strong working knowledge of Microsoft 365 and modern marketing tools
• Familiarity with analytics, performance measurement and marketing KPIs
• Bachelor’s degree in Marketing, Communications, Business or a related field preferred; equivalent relevant experience will also be considered
• Excellent written and verbal communication skills

What We Can Offer You!

• Competitive base salary and performance-based bonus opportunity
• Hybrid work environment
• Paid company holidays
• Medical insurance with 100% employer-paid premiums
• Dental and vision insurance options
• Employer-paid group life and AD&D insurance
• 401(k) retirement plan with company contribution
• Professional training, education and development support
• International collaboration, short decision-making paths and a hands-on company culture
• The opportunity to shape how Strama-MPS is perceived in the North American market

Equal Opportunity Statement

Strama-MPS U.S. Inc. is an equal opportunity employer. Employment decisions are made based on business needs, job requirements and individual qualifications, without regard to any status protected by applicable federal, state or local law.

This posting provides a general description of the position and does not create an employment contract. Employment with Strama-MPS U.S. Inc. is at will, subject to applicable law. Compensation and benefits are subject to eligibility requirements, applicable plan documents, company policies and individual employment terms.