Head of Strategic Marketing

Carlisle, Cumbria
Pure Resourcing Solutions Limited
Head of Strategic Marketing
Location: Remote/hybrid working available – some travel across UK sites required.

Are you an inspirational and dynamic marketing leader with a proven track record of driving strategic growth and market share? We are seeking a highly experienced and commercially astute Strategic Head of Marketing. This is a pivotal role within a global business, offering significant influence and the opportunity to shape the future of key brands.

You will lead the development and execution of high-impact, evidence-based marketing strategies worldwide. Your primary focus will be strategic, expanding current marketing activities to drive market share gain, brand growth, and achieve the organisations long-term aspirations. You will play a key role in delivering on the business strategy and establishing strong product brand identities.

Key Responsibilities (Strategic Focus):

• Develop and lead long-term Strategic Marketing Plans in collaboration with the Senior Leadership Team (SLT) and commercial stakeholders.
• Establish a new customer insight framework to drive new insight creation and leverage data for volume growth.
• Lead brand development, positioning, and messaging to ensure consistent and differentiated market presence.
• Oversee strategic campaign planning and integrated marketing initiatives across digital and traditional channels.
• Drive targeted direct-to0-customer demand generation and a B2B Strategic Key Account marketing strategy.
• Proactively manage potential product synergies and conflicts between key brands.
• Manage a significant marketing budget across strategic priorities and ensure cost efficiency’s
• Lead and develop a strong and engaged marketing team.
• Be a vocal advocate for the business vision and strategy, instrumental in driving employee engagement and a strong employee value proposition.

About You:
You will be an inspirational and dynamic leader with a strong business growth mindset and an insights-led approach. You possess excellent communication skills, a desire to help others, and the ability to see and translate the big picture. You are organised, efficient, and proactive, with a strong attention to detail. Experience in a similar strategic marketing leadership role within manufacturing, FMCG, B2B would be highly advantageous.

Your Profile will include:

• Strong leadership capabilities with experience managing and developing a marketing team.
• A track record of leveraging customer insights to inform strategy and drive commercial outcomes.
• Excellent collaboration skills, working effectively with sales, product, finance, and SLT.
• Budget management experience.
• A results-orientated approach with a deep understanding of business performance metrics.
• Comfortable operating as part of a global committee and aligning with international strategies.

Next Steps:
If you are a visionary marketing leader ready for a challenging and rewarding strategic role within a dynamic business, please apply in confidence.
On offer is a market leading remuneration package with clear opportunities for progression in a rapidly expanding business.