Head of Marketing & Digital

Northampton, Northamptonshire
Northamptonshire Arts Management Trust (NAMT)

This is a fabulous opportunity for an enthusiastic individual who is looking to play an integral part in a thriving, dynamic Sales and Marketing team. The organisation is seeking to find a confident candidate with a proven track record in Arts marketing, in particular campaign management and digital practice, to join us as Head of Marketing & Digital.

The successful candidate will have to demonstrate integrity and superb motivational leadership with knowledge across all of the traditional marketing mix with particular emphasis relating to digital, including SEO, Google Analytics, all paid-for platforms, and social media.

As the organisation celebrates the reopening of all its public spaces, we are taking this opportunity to redefine ourselves and further promote our advocacy work within the community, in addition to working alongside national touring productions and our very own critically acclaimed Made In Northampton Productions.

Job Purpose

The purpose of this Head of Marketing & Digital role is to confidently lead the Marketing Team in delivering the organisation’s marketing function, with a key focus on how digital can assist in the development of campaigns, drive sales and increase audience engagement.

Key Task Areas

• General Management – Contribute to the management of Royal & Derngate, ensuring delivery of the Trust’s Business Plan objectives assisting with the development of the venue’s audience strategy in line with the organisation’s aims and brand.
• Financial Management – Effective management and control of marketing resources and budgets.
• Staff Management/Deployment – Lead and manage the marketing team by establishing excellent ongoing working relationships with the team via recruitment, training, and communication.
• Digital & Delivery – Deliver professional marketing services demanded of a major producing and presenting venue. Ensure a high quality and efficient delivery of all day-to-day marketing activities, including but not limited to liaison with producers and promoters, audience development initiatives, copywriting, show concept and design, print, distribution, advertising, direct mail, website optimisation, e-mail and social network communication, and any theatre promotional activities.

For a full job description for this Head of Marketing & Digital role, please visit our website.

Benefits

• Complimentary tickets available on selected shows throughout the year
• 10% discount at our bars and theatre shop
• Employee Assistance Programme – Health Assured
• Contributory staff pension – 5% employee and 3% employer

Essential Skills

Experience

• Significant marketing experience in an arts environment
• Planning, managing, and controlling budgets
• A proven track record in digital strategy for a multi-arts venue
• Experience using Box Office systems as a marketing tool
• Experience in devising mixed media marketing campaigns
• Experience in staff management
• Experience in producing and managing print

Knowledge

• An understanding of digital marketing opportunities
• An understanding of and commitment to live theatre and entertainment
• An understanding of market research techniques

Skills/Abilities

• Computer literate
• Excellent communication and interpersonal skills
• Excellent copywriting skills
• Ability to work to tight deadlines and prioritise a high workload
• Attention to detail
• Staff training and development skills
• Confident decision maker

Desirable Skills

Experience

• Experience in managing an organisational brand
• Experience in managing interdepartmental relations
• Experience in a producing environment

Knowledge

• Employment matters
• Paid for digital practice
• Health and Safety
• General Data Protection Regulations

Skills/Abilities

• Ability to write reports, strategic documents and policies and procedures

Closing Date: Tuesday 10th September 2024 Interviews: Tuesday 17th – Wednesday 18th September 2024

How To Apply

Please submit a covering letter (no more than two sides of A4) stating your relevant experience, knowledge, and skills for the role along with your CV.

For further information about Royal & Derngate and this Head of Marketing & Digital role, please see our websites.

About Company

Northamptonshire Arts Management Trust (NAMT) provides shared services for arts venues in the county, from strategic and managerial leadership to show and film programming, IT, administrative, accounting and marketing support. Working together as a group of companies, NAMT partners with Royal & Derngate, Northampton (incorporating the Northampton Filmhouse) (R&D) and The Core at Corby Cube (The Core).