Head of Marketing

Homerun B.V.

At Seabird Technologies we’re looking for a Head of Marketing to join our team.

About the job

Seabird is a hardtech climate startup disrupting the marine industry with innovative electric propulsion solutions. As the first dedicated Head of Marketing, you will play a critical role in defining and executing the company’s marketing strategy from the ground up. This is a generalist marketing role, where you’ll take charge of the entire marketing function, covering strategy & planning, branding, digital marketing, content creation, product marketing, PR, and events.

Seabird offers a startup environment where you’ll collaborate closely with the Head of Commercial and the technical team to position Seabird as a leader in the electric marine propulsion space. Your work will be instrumental in shaping the company’s brand and driving its growth in a fast-evolving industry.

Key Responsibilities

1. End-to-End Marketing Management: Take full ownership of all marketing activities, including digital strategy, branding, content creation, communications, and public relations.
2. Strategic Marketing Leadership: Develop and implement a B2B marketing strategy that supports Seabird’s growth objectives in the electric marine propulsion market.
3. Brand Development: Establish and evolve Seabird’s brand identity, ensuring consistency across all platforms and touchpoints, and aligning with industry trends and customer needs.
4. Market Research & Insights: Conduct thorough market research to understand industry trends, competitive positioning, and customer demands, ensuring Seabird stays ahead.
5. Cross-Functional Collaboration: Work closely with engineers, product managers, and the commercial team to translate complex technical product features into compelling and easy-to-understand marketing messages.
6. Campaign Leadership: Design and execute marketing campaigns, including product launches and events, to highlight Seabird’s cutting-edge electric propulsion solutions.
7. Budget Oversight: Manage and optimize the marketing budget, ensuring efficient use of resources to maximise return on investment across all channels.

About you

1. 5+ years of experience in a broad marketing role, ideally in B2B technology or a related industry, with a proven ability to build and execute marketing strategies from scratch.
2. Experience in industries such as marine technology, electric propulsion, maritime, offshore, or environmental technology is a strong advantage.
3. Proven experience in launching new products and managing integrated marketing campaigns across multiple channels (digital, social, content, PR, etc.).
4. Strong experience in brand development, including the creation and enforcement of brand guidelines that resonate with the market.
5. Ability to handle the full marketing mix, from digital marketing and social media management to PR, communications, and event planning.
6. Experience working with technical teams to translate complex product features into clear, market-friendly messaging.

Apply for the job

Do you want to join our team as our new Head of Marketing? Then we’d love to hear about you!