Head of eCommerce NEW

City, Birmingham
SF Recruitment

Head of eCommerce

National Furniture & Home Retailer – Senior Leadership Role
£70,000 – £85,000 + Benefits
Birmingham Based – 5 days on-site

A well established, fast growing retailer in the furniture and home sector is entering a major phase of digital transformation. With a strong national store presence and all products available online, the business is now seeking a commercially sharp and hands on Head of eCommerce to accelerate its digital growth.
This is a pivotal leadership role reporting directly into the Founder and working closely with Finance and key stakeholders. You’ll operate with pace, autonomy, and full ownership of the ecommerce strategy and performance.

About the Role
As Head of eCommerce, you will take full responsibility for transforming the online channel into a significant and scalable revenue stream. This includes shaping the digital roadmap, driving the commercial plan, and ensuring an exceptional online customer experience.
You’ll be a decisive, action oriented operator, someone who thrives in fast moving environments, is comfortable with “test and learn,” and enjoys building as much as optimising. If something works, the business moves quickly on it.

Key Responsibilities

Commercial Leadership

• Own and manage the full ecommerce P&L.
• Set growth targets and deliver revenue, margin and profitability goals.
• Drive commercial levers including acquisition, conversion, AOV, and repeat purchase.

Digital Experience & Website Ownership

• Lead ongoing website development with external partners and agencies.
• Own the UX roadmap to ensure seamless navigation, merchandising, and checkout experience.
• Ensure all in store products are accurately represented and optimised online.
• Develop category and product strategies including a more online friendly assortment (including ranges aligned with leading D2C suppliers)

Marketing & Growth

• Oversee all digital performance channels including Paid Search, Paid Social, SEO, CRM and retention.
• Ensure campaigns deliver strong ROI, clear attribution and commercial impact.
• Drive data led decision making across all digital touchpoints.

Leadership & Cross Functional Collaboration

• Work closely with the Founder and Finance Director, contributing to commercial strategy and trading decisions.
• Collaborate with Buying, Operations, Logistics and Retail to ensure consistency across all channels.
• Build and mentor a high performing ecommerce and digital team as the function scales.

About You
You will be a proven ecommerce leader with experience scaling online performance within retail categories such as furniture, home, bulky goods, or other high value D2C sectors.
You will bring:

• A strong bias for action, you get things done and make decisions at pace.
• Experience managing an ecommerce P&L between £10m-£100m+.
• Hands on leadership style: strategic enough to lead, practical enough to execute.
• A test and learn mindset with proven ability to deliver uplift quickly.
• Credibility to influence senior stakeholders, including founders.
• A track record of building or transforming ecommerce capability.

Why This Role Is Different

This isn’t a maintenance role, it’s a build, grow and scale mandate within a business that genuinely backs digital. You’ll have full support and respect from the leadership team, alongside the autonomy to make impactful decisions quickly.