Head of Brand Marketing NEW

SEGA

Head of Brand Marketing

Why Us: Two Point Studios was founded in the summer of 2016 with the goal of creating engaging, accessible, and humorous simulation games, known as our “little people” games. Our notable titles include Two Point Hospital (2018), Two Point Campus (2022), and Two Point Museum. As part of the SEGA family, we continue to expand our universe within “Two Point County”. Our culture emphasizes fun, creativity, flexibility, and a strong team spirit, supporting work-life balance and personal growth. We offer competitive compensation, benefits, and a collaborative environment.

Why You: You possess extensive experience in brand management within the gaming or entertainment industry, with a proven track record of managing major brands globally. Your skills include project management, communication, relationship building, and team leadership, enabling you to influence internal teams and external partners effectively.

Responsibilities include:

1. Define, build, and lead the Brand organization, coordinating strategies across Marketing, PR, and Community.
2. Set marketing goals, KPIs, and activation strategies with SEGA publishing teams, including product positioning and target audiences.
3. Support product go-to-market plans with high-quality branded assets and content.
4. Develop and maintain a 5-year brand strategy for Two Point.
5. Participate in defining long-term product and IP growth roadmaps.
6. Manage community managers and define team growth strategies.
7. Conduct research on brand perception, consumer segmentation, and market sentiment to inform future strategies.
8. Analyze genre, market, competitors, and identify opportunities for growth.
9. Contribute to feature set and positioning of products based on research and feedback.
10. Develop and maintain a brand style guide in collaboration with SEGA teams.
11. Coordinate with SMT and publishing teams for deliverables supporting development and publishing milestones.
12. Provide regular updates through various meetings and presentations.
13. Manage marketing budgets effectively.
14. Build and sustain positive relationships within SEGA and external partners.
15. Explore new revenue opportunities through partnerships and licensing.

Knowledge, Skills & Experience:

• Proven experience managing brand and product marketing campaigns from inception to completion.
• Deep understanding of the video games industry, digital retail, and current trends.
• Strategic thinker with excellent communication and stakeholder management skills.
• Experience with analytics platforms like Google, Facebook, Twitter, and Steam.
• Credibility through professional experience and attitude.
• Strong project management, organizational, interpersonal, and presentation skills.
• Enthusiastic, creative, team-oriented, and ambitious with a good sense of humor.

Our Commitment to Equity, Diversity, Inclusion & Belonging:

We strive to create a diverse and inclusive environment that supports the growth of underrepresented groups and promotes diversity of thought. We welcome individuals of all ages, races, ethnicities, disabilities, gender identities, sexual orientations, neurotypes, and socioeconomic backgrounds, encouraging everyone to bring their authentic selves to work.