Director, Analytics Enablement NEW

Gofractional

YOUR ROLE

You will act as the primary point of contact for clients on digital analytics, tracking, and taxonomy management. Your expertise will help clients leverage their data, drive marketing effectiveness, and ensure consistent, high-quality measurement across web, CRM, and media platforms. You will translate business needs into actionable solutions, ensuring data accuracy, consistency, and strict adherence to data privacy regulations and best practices.

Key Responsibilities

• Consult with clients to understand their business objectives and translate these into analytics strategies and technical requirements.
• Design, implement, and maintain tracking solutions, with a primary focus on Google Tag Manager (GTM) and Google Analytics, as well as supporting other platforms as needed.
• Develop, document, and enforce campaign naming conventions, tagging standards, and taxonomies to ensure clean, consistent, actionable data.
• Ensure all data collection and analytics implementations comply with data privacy regulations (GDPR, PECR) and industry best practices; advise on privacy-by-design and consent management.
• Conduct rigorous QA, validation, and troubleshooting of analytics implementations to guarantee data accuracy and completeness.
• Create clear technical documentation and client-facing presentations; communicate complex concepts to both technical and non-technical audiences.
• Collaborate with internal teams-including strategy, media, web development, and CRM-to align analytics solutions with broader business objectives.
• Stay up-to-date with analytics trends, platform updates, and privacy regulations, adapting solutions as needed.

YOUR SKILLS AND EXPERIENCE

• Tag Management: Advanced experience with platforms such as Google Tag Manager (GTM), Tealium, and Ensighten.
• Analytics Platforms: Skilled in Google Analytics GA4, Adobe Analytics, and Amplitude for web and app measurement.
• Mobile & Attribution: Familiarity with mobile measurement partners like AppsFlyer, Adjust, and Branch.
• Customer Data Platforms (CDPs): Understanding of CDPs such as Salesforce Marketing Cloud, Segment, or ActionIQ.
• Taxonomy & Data Governance: Experience developing and maintaining taxonomies, with exposure to tools like Claravine.
• Consent & Privacy: Working knowledge of consent management solutions (e.g., OneTrust, TrustArc, Cookiebot) and data privacy compliance.
• Media & Ad Tech: Exposure to campaign tracking integrations with platforms like Facebook Ads Manager, Google Ads, and DV360.
• Reporting & Automation: Proficiency in data visualization tools (Google Data Studio, Tableau, Power BI) and scripting (JavaScript, Python) for analytics automation is a plus.
• Data Clean Rooms: Experience leveraging data clean rooms effectively (Live Ramp, InfoSum) is a plus.
• General: Strong problem-solving, documentation, and stakeholder communication skills; ability to deliver technical solutions and insights to varied audiences. 7+ years’ experience in analytics, digital marketing technology, or related roles.