Digital Experimentation Manager (12 month FTC) NEW

New Look

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.

By living our values – we play to win, customer obsessed, we are one and it starts with me – we deliver That New Look Feeling for our customers and each other.

The Role:

The Experimentation Manager plays a key role in advancing our Customer & Digital Product strategy. This role enables product squads and digital teams to achieve their OKRs by embedding a robust experimentation culture and following a test-and-learn approach. The manager ensures a strong testing program and infrastructure to maximize learning, optimise customer experiences, and support the broader product strategy.

Key responsibilities include:

• Acting as the primary experimentation and optimization point of contact, consulting and supporting Product and Ecommerce teams in developing their experimentation roadmaps.
• Partnering with Product Managers to understand quarterly OKRs and designing experiments that drive impactful outcomes.
• Advising Digital teams on impactful experiment designs, to ensure learnings are actionable.
• Providing detailed post-test analysis and actionable insights to squads.
• Proactively monitoring live experiments and ensuring metrics and segmentation are correctly implemented and reported.
• Scaling experimentation by enhancing frameworks and tools to support multiple teams and experiments simultaneously.
• Collaborating with technical teams to continuously improve test execution processes.

What you’ll be doing:

• Collaborate with Digital teams, senior leadership, and peers to develop the strategy for experimentation.
• Build strong relationships with Product Management to align experimentation efforts with development roadmaps.
• Create and maintain leadership-facing dashboards and reports, increasing visibility of results and findings across the business.
• Ensure tests are designed to provide clear answers aligned with business goals and metrics.
• Present results to stakeholders and maintain a centralized knowledge library of test outcomes.
• Stay updated with industry trends, emerging technologies, and best practices to continuously innovate the testing program.
• Foster collaboration with UX, Marketing, Ecommerce, and Customer Care teams, ensuring their involvement in the experimentation process.
• Evangelize experimentation best practices across the organization by hosting hypothesis generation sessions and ideation workshops.
• Support teams in ensuring smooth execution of the Test & Build cycle, maintaining close collaboration with UX.
• Identify and resolve testing issues, keeping stakeholders informed of delays or updates.
• Enhance testing velocity by streamlining processes and implementing automation where possible.
• Work with third-party providers to manage technical integrations for web and app testing environments.

Who you are:

• Passion for deriving insights and intellectual curiosity.
• Strong communication skills, including written updates, presentations, and effective workshop facilitation.
• The ability to build strong relationships across teams and influence decisions.
• A focus on enhancing customer experiences through digital channels.
• Experience managing A/B and MVT testing programs, including the use of holdout groups.
• Proven ability to lead and scale company-wide experimentation programs.
• Deep knowledge of tools supporting automation, experimentation, personalization, attribution, and analytics.
• Strong collaboration skills with Product Managers, Data, Engineering, and Analytics teams.
• Expertise in experimentation best practices and scaling strategies for multiple simultaneous tests.
• Proficiency in quantitative analysis for data-driven decision-making.
• Familiarity with qualitative analysis and its role in experimentation strategies.
• Advanced skills in web analytics tools such as Adobe Analytics, Google Analytics, or Content Square.
• Proficiency in SQL, with additional programming skills (e.g., Python, R) as a plus.
• Technical aptitude to navigate APIs, databases, and system architecture.

Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.

We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we’re keen to discuss this with you in line with the output needed for the role.