Communications & Digital Marketing Manager (HOPE UK) NEW

The Hope Foundation for Street Children

We re seeking a skilled and dedicated Communications & Digital Marketing Manager to join our small UK-based team. In this flexible, remote role (21 hours per week), you ll use your creativity and expertise to raise awareness and grow support to help transform the lives of street-connected children in Kolkata, India.

ABOUT THE HOPE FOUNDATION FOR STREET CHILDREN (HOPE UK)

HOPE UK raises awareness and funds for street-connected children and slum dwelling communities in Kolkata, India, supporting 60 projects (in education, protection, healthcare, vocational training) delivered by The Hope Kolkata Foundation.

Since 2007, HOPE UK has raised over £1M and currently supports 621 children via a child sponsorship programme.

Mission: Empower marginalized children and communities through healthcare, education, protection and life skills.

Vision: A world where it should never hurt to be a child.

KEY ROLE OBJECTIVES

Grow and diversify the UK supporter base

Create compelling content to drive engagement and support fundraising

Manage and optimise HOPE UK s website, email, and social media

Deliver a UK communications and marketing strategy

Track and report performance using data-driven analytics

KEY RESPONSIBILITIES

Plan and deliver engaging on-brand content across digital platforms (website, email, social media)

Manage content calendar and campaigns to raise awareness of HOPE and support fundraising initiatives

Monitor and manage social media channels (Instagram, Facebook, LinkedIn) to maximize audience engagement and growth

Identify new opportunities (e.g. Influencers) and respond to comments as required (real-time)

Produce newsletters (Mailchimp), manage segmentation and CRM (Beacon) integration with website

Update and optimise HOPE UK website (Wordpress Elementor), apply SEO and integrate Google Ads.

Manage Google Ad Grants

Ensure legal compliance (GDPR, copyright) and safe-guard HOPE s online brand and reputation

Write and pitch press releases as required and relevant

Collaborate closely with HOPE UK Head of Fundraising, wider HOPE UK team, and occasionally external partners and supporters

Collaborate with HOPE Ireland and HOPE Kolkata Communications and Digital Marketing team as required / relevant

Oversee the marketing budget

Represent HOPE UK at events as relevant, if requested

Have a flexible and collaborative approach, particularly on live campaigns and monitoring social media, which might require working outside usual office hours

Be available for potential overseas travel to Kolkata

Must be UK based

EXPERIENCE & SKILLS

Proven comms/digital marketing experience (charity sector essential)

Strong writing, creative content creation, editorial judgment and campaign analysis skills

Skilled at increasing audience engagement and understanding CTA messaging to drive fundraising

Proficient using Wordpress Page Builders, specifically Elementor

Proficient in Mailchimp, Canva, Hootsuite or other scheduling tools

Experience of optimsing Mailchimp and Website integrations with a CRM (preferably Beacon)

Experience optimising UX on websites

SEO and Google analytics knowledge and experience of managing Google Ads

Experience using creative software (Canva, Photoshop, video editing tools, etc)

Self-starter; team player; flexible approach to working hours; resourceful; excellent communicator

An understanding of, and affinity with, Indian culture is desirable

Knowledge of using a Macbook is desirable

If you have the relevant skills and experience, along with a real passion for the work we do, we would love to hear from you. Upload your CV and a supporting statement telling us why you want to work for HOPE UK, how you meet our criteria and what you can bring to the role. Please note we will not consider any applications without a detailed supporting statement and, as a small team, will only contact successful candidates.

First interviews will be held: 7 – 8 August (online)