Chief Marketing Officer

Huddersfield, Yorkshire
SimplyBiz PLC
Chief Marketing Officer

Department: Marketing

Employment Type: Permanent – Full Time

Location: Huddersfield

Reporting To: CEO, Fintel Services

Description

We are seeking an experienced and forward-looking Chief Marketing Officer to lead and deliver our marketing strategy across our Fintel Services brands. Fintel Services is a group of market-leading companies within Fintel PLC, with annual revenues exceeding £50m. Services delivered:

• Compliance: threesixty services, simplybiz, Compliance First, APS Legal
• Distribution: Omnicore and Omni Protect
• Mortgages: Simplybiz Mortgages, Gateway Surveying and FIBA.
• Financial services events: Owen James

Role Overview: The Chief Marketing Officer will re imagine our approach to marketing across the group, bringing fresh energy and rigour to everything from brand to demand gen to digital automation and data driven personalisation.

What you’ll do

• Develop and lead a modern marketing strategy that spans all the group’s businesses and positions us as a trusted partner and innovation focused organisation.
• Build and shape the marketing team structure to support capability, encourage accountability and enable growth.
• Use AI, marketing automation, personalisation engines and advanced analytics to shift from broad campaigns to relevant and timely communications across the client and prospect lifecycle.
• Establish the data foundation for marketing: define and implement a marketing data model (segmentation, lifecycle stages, prediction scores), ensure data quality and bring data sources together across the group.
• Oversee digital channels (web, social, search, content, events) to ensure they operate cohesively with clear metrics and ROI.
• Align marketing with commercial goals and contribute directly to sustainable business growth.
• Promote and strengthen the brand both internally and externally.
• Review and communicate performance, refining the approach over time and developing marketing into a key growth engine for the group.

What you’ll need to succeed:

Essential requirements:

• 10+ years’ experience in a senior marketing role, ideally in B2B services, financial services, fintech or adjacent sectors.
• A proven record of modernising marketing functions: developing teams, integrating data led decision making and applying automation/AI effectively.
• Strong strategic thinking combined with practical delivery capability; able to set long term direction and contribute at an operational level when needed.
• Confident and collaborative leadership and team building skills: able to motivate, recruit and develop talent and create high performing teams.
• Solid understanding of digital first marketing, CRM, automation platforms, insight tools and personalisation technologies.
• Data literacy: comfortable with metrics, insights, dashboards, segmentation, lifetime value modelling and marketing ROI.
• Excellent communication and stakeholder management skills, working closely with colleagues across commercial, product, operations and technology.

Your approach:

• A growth mindset, curiosity and appetite for change: you’ll join us as a key driver of transformation and will need to embrace innovation, experimentation and continuous improvement.
• Integrity, professionalism and a desire to make a positive difference.
• Enjoyment of hands on and strategic work.

Important to know:

Location: This is a hybrid role where you’ll need to be in the office once or twice each week. Our preferred base for this role is Huddersfield at Fintel Services HQ but we’re happy to consider our Manchester office (Wythenshawe) as long you’re comfortable being in Huddersfield from time to time.

Right to Work:

Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.