Chief Marketing Officer

Sale, Cheshire
membershipbespoke

Chief Marketing Officer

UK Professional Membership Body

Manchester Office Based

Basic Salary £90,000-£100,000 excellent benefits

Permanent, Full Time

My client a leading UK professional membership body based in Manchester is currently recruiting for a Chief Marketing Officer.

If you are a Senior Director of Marketing, Senior Marketing Director or Senior Marketing Professional with experience working for a Trade Association, Professional Body or Membership Organisation based in the North West of England commutable to a Manchester office we would love to hear from you.

The Role

Chief Marketing Officer will lead the directorate comprising c50 staff members incorporating responsibility for:

Digital Marketing and Acquisition

Marketing Communications

Events (in person and digital)

Membership Growth and Experience

Training business and Accreditation

Executive lead on Marketing and Growth across the organisation

Increase and enhance the role of digitalisation in marketing and the acquisition and retention process

Increase organisational growth through revenue, membership acquisition and retention

Own the content strategy across the organisation

Build brand awareness and ensure that all communications align with the brand

As a member of the Executive Team, work collaboratively to ensure the delivery of membership body vision, values and strategic plan.

Person Specification

Relevant Degree level/Marketing qualification.

Experience of membership organisations and subscription markets.

Proven recent success in strategic Marketing and Business Growth activity.

Evidence of achievement in Digital Marketing and Business Development across complex customer focussed organisations.

Experience in market segmentation and creating member experience to match needs.

Senior team leadership experience including evidence of shaping strategy and delivering tactical execution.

A track record of leading, engaging and motivating diverse professional staff through change.

Experience of working collaboratively with a range of external stakeholders including members, and strategic partners.

Excellent strategic marketing skills.

Excellent understanding and application of consumer insight.

Excellent creative development skills.

Good understanding of Information Communication Technology and its role in marketing activity.

The ability to produce and oversee compelling, crisp copy for a variety of marketing channels

Demonstrable ability to use big data and analytics to optimise marketing strategy.

Strong communication and interpersonal skills.

Ability to interpret the wider operating environment and economic and financial conditions and to enable the organisation to develop appropriate responses to these.

Ability to influence direction and outcomes at a senior level.

Strong commercial acumen

Analytical and interpretive skills

Able to balance strategic thinking with an eye for detail.

External focus, with the proven ability to build networks, and work in partnership with relevant bodies and organisations.

To apply to this role please send your CV

Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days after the closing date please deem your application as unsuccessful on this occasion.

Membershipbespoke is acting as the sole recruitment business in relation to this role. Membershipbespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.