Ad tech & OPs Director

Group M Worldwide Inc.

Ad Tech Ops Squad Lead

About the role:

This role is part of the Data and Technology Solutions team within our wider Audience Intelligence & Marketing Science (A.I.M.S) department.

You will form part of a team of highly trained ad operations specialists, responsible for all digital data capture, tagging and data management platform integration across all the agency’s clients.

In this role, you will:

1. You will line manage and grow a team of ad technology and ad operations specialists including direct line management, goal setting and career management. You will be responsible for resource management, the overall quality of work of the team and growth of the expertise in the agency.
2. You will be responsible for creating a centre of excellence to deliver advertising technology consulting. Providing best in class technical support and ad operations delivery for the agency’s clients. You will input into the overall commercial success of the Data & Technology Solutions department, feeding into forecasting, tracking and managing of technology consulting revenue/income.
3. Be part of creating and managing the advertising technology services strategy and execution for clients. This includes working with Client Leads, Digital Planners and the rest of the A.I.M.S leadership to help connect and ensure ad technology is deployed following best practice for our clients. You will work on defining advertising technology strategy, roadmaps and budgets; creating statements of work, platform audits, data capture/tracking documents and identifying partners to deliver on client projects.
4. You will be clients’ and account teams’ first point of contact when it comes to Ad Technology Consulting, providing subject matter expertise. You will immerse yourself in clients’ structures, teams, and operational processes to build great understanding of both the agency and client business. You will own the senior internal and client relationships on all digital data tracking matters and lead relationships with senior data partners and technology providers.

Required experience:

1. Experience managing digital ad operations processes and delivery.
2. Understanding of standard workflows, digital marketing and performance metrics (CPM, CPC, CPA, CTR, ROI, Conversion Rate, etc.).
3. People management and development of a technical focused team.
4. Experience related to advertising technologies including ad servers, analytics programmes, ad verification platforms, app tracking solutions.
5. Hands-on experience in tag management solutions for example; Google Tag Manager / Tealium / Ensighten / Adobe Launch.

Desired Skills:

1. Experience in technology implementation project delivery.
2. Ability to quickly absorb complex technical concepts and communicate them to both technical and non-technical stakeholders alike.
3. Experience in leading discovery sessions with clients to deeply understand their businesses, and transform their complex needs into simple technology.
4. Experience with working directly with clients and/or internal stakeholders, including leading training sessions, meetings and presentations.
5. Thought leadership around key technology vendors & partnerships and regularly knowledge sharing.
6. Business leadership, developing advertising technology strategy roadmaps and business cases.
7. Skills development, partner certification and service innovation based on evolving technology capabilities.
8. Commercial acumen.
9. Passion for learning about and using complex technology.
10. Enthusiasm, personalism and professionalism when interacting with people of all levels and positions.

Preferred:

1. Consultancy or agency background.
2. Experience related to marketing technologies – marketing clouds, DMP/CDP/CRM platforms, onsite personalisation e.g. Adobe Target.

About Wavemaker UK:

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

With over 7,600 people across 90 markets, we provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge we have of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on , Twitter and LinkedIn .

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.