Website & Social Media Manager NEW

Affinity Trust

Website & Social Media Manager at Affinity Trust

Location: Hybrid Thame Office (min. 2 days/week)
Hours: 37.5 per week
Salary: £40,000 per annum

The Opportunity

Are you a values-driven digital communications professional ready to amplify voices and build online communities that create real change? This is your chance to transform how a purpose-led organisation connects driving visibility, engagement, and impact for people with learning disabilities, autism, and those who support them.

As our Website & Social Media Manager, you ll combine up-to-date digital marketing knowledge and data insight skills with storytelling that engages key stakeholders optimising our online presence, producing compelling and accessible content, and using data to improve engagement, support recruitment, and influence policy. You ll also work closely with the Senior Marketing & External Affairs Manager to create digital content that strengthens our public affairs and stakeholder engagement activity.

What You ll Do

Digital & Web Strategy

• Shape and deliver digital strategies that grow our online reach and impact.
• Oversee website content, performance, accessibility, and SEO, with agency support, identifying ongoing opportunities to improve reach and performance.
• Create and manage high-quality content that reflects our authentic voice and lived experiences.

Social Media Leadership

• Build and nurture trust and engagement across social media platforms.
• Empower and enable colleagues to share values-led content that showcases our work and impact.
• Design and run targeted campaigns to support recruitment, awareness, and policy influence.

Content & Digital PR

• Produce accessible multimedia content (video, graphics, storytelling).
• Lead digital PR activity to amplify campaigns, events, and partnerships.
• Support the delivery of content for public affairs and stakeholder engagement.

Analytics & Insights

• Use GA4 and social analytics tools to measure success and inform decisions.
• Report on performance and continuously optimise for greater impact.
• Stay ahead of trends, tools, and algorithms to keep our digital presence strong.

What You Bring

• Proven experience managing websites, social media channels, and digital communities.
• Hands-on understanding of GA4, SEO, digital PR, and paid social campaigns.
• Strong storytelling and content creation skills, guided by insight and data.
• Collaborative approach with the ability to align digital activity with organisational goals.
• (Bonus) Experience in health, social care, or policy-related communications; familiarity with accessibility tools.

Why Join Us

• £40,000 salary + excellent benefits.
• Hybrid working (min. 2 days/week in Thame).
• 31 days annual leave (inc. bank holidays), rising with service.
• Blue Light Card, Cycle2Work, option to buy additional holiday.
• We celebrate diversity and are proud to be Disability Confident we guarantee an interview for any applicant with a disability who meets the minimum criteria.

This is digital work with purpose. Build communities. Amplify voices. Drive change.

If you are offered the role, you will be required to have a DBS check at the relevant level, which we ll cover the cost for.

For full details, please see the attached job description.