VP Data & Insights

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VP, Data & Insights

Global Partnerships Zoo 55 ITV Studios

Permanent Full Time

Office location: White City, London Hybrid

Hiring range: £80,000 – £95,000

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

Your impact sends ripples.

The team

Launched in early 2025, Zoo 55 aims to be a leading force in digital entertainment on a global scale – taking more ITV Studios brands even further into digital including YouTube channels, social media and streaming platforms, building on the existing portfolio of 160 owned and operated channels on YouTube, 20 FAST channels across 18 territories and 100+ platform feeds globally. It will exploit more of the 90,000+ hours in the ITV Studios catalogue to see a number of new channels launching across AVOD and FAST, as well as creating environments for audiences to engage with its brands on immersive platforms like Roblox, Fortnite and Minecraft.

What content could we commission? Which audience is most commercially attractive for us? How do we optimise our product to improve view through rates? The answers to these questions and more will enable Zoo 55 to succeed in the future, and this role needs to enable decision makers to make them well.

As a member of Zoo 55, you will be part of shaping our understanding of key market trends and the competitor landscape, as well as a deep understanding of our own digital viewers and their behaviours. This role will work closely with cross functional teams to identify and address key decisions which need to be made and work together to design multi methodology techniques – using research, analytics and data science – we can use to help answer them.

The role

The ultimate purpose of this role and the team is to deliver data driven insights to facilitate business growth and optimisation across all areas of Zoo 55 enabling senior stakeholders and the broader team to make more effective data driven decisions which drive greater business value.

As the VP, Data & Insights for ITV’s new digital label Zoo 55, you will be working closely with both the COO and Managing Director, Zoo 55 alongside the broader team to analyse first-party data from platforms such as YouTube, TikTok and Samsung TV Plus & market data, drive the insights and inform innovation plans for this new and rapidly-growing business.

Your work will be crucial in informing our social monetisation and marketing strategy (on YouTube, Meta, TikTok and Snap) alongside FAST/DTC and Gaming. In all instances looking to use clear data insights to shape our content & monetisation strategy, enhance the creative process where appropriate and inform future strategic direction of Zoo 55.

Leadership and Focus

• Develop a clear vision for the Zoo 55 data strategy, aligning it with the organization’s overall mission and goals
• Alignment with broader Global Partnerships data and insights strategy ensuring the Zoo 55 dovetails into this
• Fosters a culture of collaboration, innovation, and excellence within the Zoo 55 data team.
• Spearhead advanced analytics initiatives to identify growth opportunities and optimize strategies at both a macro and micro level
• Develop and refine metrics and KPIs to effectively measure performance and impact of strategic initiatives and utilise data to inform future strategies around areas such as FAST channel content/scheduling, YouTube thumbnail optimisation to broader strategic direction in

Stakeholder Management

• Collaborate extensively with both the COO and MD, Zoo 55 and serve as a key analytics partner, providing data-driven insights to support strategic decisions
• Work closely with both the Zoo 55 teams (Social, FAST, Gaming etc) and broader cross-functional teams across Global Partnerships including Finance, Data and Insights, Marketing and Strategy
• Engage with key stakeholders as well as peers to ensure alignment and support for data initiatives.
• Communicate data strategies, progress, and outcomes to Zoo 55 leadership team and other key stakeholders.
• Build and maintain strong relationships with internal and external partners to enhance the organization’s data capabilities.
• Represent the data team in cross-functional meetings and projects, advocating for data-driven decision-making.

Data & Analytics

• Data Collection and Management: Lead the gathering, cleansing, and organization of first-party data from within Zoo 55
• Analysis and Insights: Implement advanced analysis on performance data to uncover trends, audience behaviors, and actionable insights to optimize monetisation and drive engagement.
• Optimization Strategies: Develop and implement data-driven strategies to maximize the effectiveness of YouTube and FAST channel performance, focusing on content/channel performance informing go forward strategies.
• Collaboration and Reporting: Work closely with marketing, content, and broader analytics teams to align on KPIs and provide clear, actionable reporting through dashboards and presentations.
• Tool and Technology Integration: Identify and leverage advanced analytics tools and platforms to enhance data processing and visualization for continuous optimization of all first party data across Zoo 55.

Your Expertise

• Strong analytical and statistical modeling skills, with the ability to turn complex data into insightful and actionable strategies.
• Excellent stakeholder management skills, with the ability to collaborate effectively across multiple functions and regions.
• Adaptive and flexible mindset to work with stakeholders across various time zones and cultural contexts.
• Quantitative undergraduate degree required; an advanced degree (MBA or equivalent) is preferred.
• Prior experience in working with first party data sets and driving actionable insights from this data a must, preferably from within the media and/or technology sectors

3rd Party Providers

• Build and present business cases for new providers that can drive valuable new insight for Zoo 55
• Senior level relations at 3rd Party Data and Insights consultants to assist with quick access to information and events
• Commissions research projects as required to support the development and growth of Zoo 55. Works with external agencies, developing briefs and managing the projects to completion of agreed deliverables.

Skills you’ll need (minimum criteria)

• Experience of using first party data to deliver strategic insights and informed decision making re content/channel strategies, performance optimisation etc
• Ability to bring data to life and present in an engaging and insightful manner
• Strong analytical skills with experience to demonstrate compelling data led story-telling
• Understanding of emerging research related technologies in data analytics and their application in data and consumer insights.
• Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights
• Strong leadership skills with experience managing teams and working cross-functionally with senior stakeholders.
• Ability to work in a fast-paced, dynamic environment with shifting priorities.
• Strategic and creative thinker with a proactive, solution-oriented approach.
• Naturally curious, with an innate ability to question and dig into challenges to enable a robust research response.
• Confident and assertive, with the ability to advocate for their ideas while remaining open to constructive feedback

Other things we’re looking for (key criteria)

• Solid communication skills with the ability to articulate narratives with data
• Keen problem solver who is able to demonstrate critical thinking
• Excellent attention to detail and proactive in preventing errors
• Deep understanding of analytical techniques and experimentation methodologies
• A passion for TV programmes and an interest in the wider media landscape, particularly digital

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage (minimum criteria above).

We’re happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at .

Find out more about applying with a disability.

There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including

• Flexible working with a range of options to suit everyone . click apply for full job details