Strategy and Planning Director

23RED LIMITED

23 WHO?

23red is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives.

Whether it’s tackling climate change, fighting inequality or making higher education accessible to all, we take pride in developing brands and campaigns that make a real difference to society.

We are experts in crafting campaigns that drive action and delivering them through owned and earned channels, frequently working through the trusted voices of media, partners or influencers.

Our people are motivated by the impact of our work, and we have clear values, each underpinned by a set of behaviours: Collaborative, Curious, Creative,Clever and Caring.

We’re part of Capgemini Invent globally, aligned to Frog in the United Kingdom – and whilst we operate as a separate brand, we have the benefit of being part of a network.

PURPOSE OF THE ROLE:

You will work in collaboration with our Head of Strategy and Strategy and Planning Partner to develop and drive the strategic offering across the Agency.

You will focus on behavioural change to develop inspirational and effective strategies across all channels, with a focus on leading and developing our strategic capabilities in PR, content, influencers and partnerships.Across a full channel mix – owned, earned and paid channels.

The position will see you working on a portfolio of brands, charities and government clients. You will also be fully involved in new business across the Agency.

A trusted partner for your clients, you will be adept at identifying compelling insight to develop strategies that generate true business value and demonstrate award winning creative solutions. This includes leading ongoing measurement and effectiveness ofyour campaigns, using diverse data and wide-ranging frameworks that tackle complex business and behavioural challenges.

WHAT WILL YOU BE DOING?

Key responsibilities and accountabilities:

• Delivering strategies that change behaviour: You will work in partnership with your clients and teams to develop and deliver brilliant strategies that tackle complex behaviour change challenges and genuinely change behaviour. You’ll deliver insightful research, incisive strategies, inspirational creative briefings, agency innovation and evaluations pack with lessons. This will be through the lens of your specialist skills, and also across full channel mix – owned, earned and paid channels (paid, digital, social, content, influencer PR and partnerships).
• Agency Growth: You’ll bring your experience to shape and enhance our strategic offer and creative product. You’ll be the strategic lead for existing clients, tenders and new business pitches. Working with the SBDs, you’ll drive business forward and deliver account growth.
• Leadership: You will lead, inspire and develop others within the strategy team and across the agency, coaching the team to do their best and most brilliant work.
• Reputation: You will grow the agency reputation; externally via PR thought pieces and conference speaking; internally with Capgemini/frog; and across your network by building strong relationships with contacts, partners and suppliers to achieve agency objectives.

WHAT WOULD REALLY MAKE YOU STAND OUT AS A CANDIDATE?

The successful candidate will have the following competencies:

• Clear and inspirational strategic thinking: Adept at behaviour change strategies for a range of causes, organisational challenges or business problems and distilling into strategic frameworks and creative propositions.
• Insight and research: Able to shape the insight requirement, commission suppliers, conduct first party research, analyse data, segmentation and gap fill where needed. A skilled moderator with a breadth of knowledge of different research methodologies; especially in targeting hard to reach audiences and with senior stakeholders.
• Strategy tools: A whiz with segmentation (e.g. YouGov / TGI), digital analytics, social listening and coverage monitoring, remote facilitation and design tools (e.g. Figma/Mural/Miro).
• Behaviour change: Adept at using behaviour change models (inc COM-B), principles such as EAST and the full range of techniques.
• Government communications: experience with developing GCS-style strategies, including OASIS planning, MCOM and the GCS Evaluation Cycle.
• Communication skills: inspirational and clear communicator in written documents, presentations and in person.
• Organisation: manage time efficiently and prioritise work effectively, managing others’ expectations and meeting deadlines.
• Leadership and management skills: able to lead and manage project teams. Inspiring agency leader.
• IT skills: excellent IT skills (PowerPoint), Excel skill for marketing (pivot tables, regression analysis), Word long hand tender writing.

YOU KNOW YOU’RE RIGHT FOR THIS ROLE IF YOU CAN DEMONSTRATE

• Creativity: inspire and direct brilliant work from creatives. Unexpected strategic thinking that provokesimaginative and effective creative solutions to business problems.

• Collaboration: an independent thinker that thrives when working together with clients and colleagues. A sounding board and trusted voice for both.

• Cleverness: striving to be the best at your role but also showing emotional intelligence and ability tonavigate challenging conversations.

• Curiosity: about why and how people think. Never settling for mundane or obvious.

• Caring: about the impact our work can have, doing business sustainably and continuing to work better.