Strategic Marketing Manager

NSPCC/ChildLine

Context and Background

Every childhood is worth fighting for. This is our belief. It drives us. And it inspires our Communications team

to find ever-more creative ways to promote our work and share how people can get involved in making a

difference to children s lives. Join us as a Strategic Marketing Manager and create work that means the

world.

The award-winning NSPCC Communications directorate is known for its talent, expertise and creativity in inspiring and challenging people to act on child abuse. We work collaboratively, both organisationally and across integrated communications disciplines, to deliver shared outcomes and measurable results through all available communications channels.

We are looking for a skilled professional to join our Marketing and Planning team, which has a key role in driving awareness and understanding of our support for children, parents and professionals. We work closely with teams across the NSPCC to raise awareness of our vital services, behaviour change campaigns and income generation which helps us continue to fight for every childhood.

The Strategic Marketing Manager will focus on marketing to adults, in particular parents. They will lead a team of 3 to deliver our flagship behaviour change campaigns, Talk PANTS and Look Say Sing Play, working with colleagues across the organisation and external partners to expand the reach of our campaigns. They will lead on raising awareness of the NSPCC Helpline, that anyone can contact if they are worried about child and support wider priority campaigns that may include Brand and Online Safety. In addition, they will work closely with Income Generation, Services and Strategy and Knowledge on key projects and campaigns to ensure we are working together to maximise income and impact.

The post-holder will have significant experience in leading insights-driven marketing strategies and campaigns that make an impact, from development through to delivery, overseeing a small team. They ll be a great communicator, able to build effective working relationships and influence a range of stakeholders. They will be calm and measured to crisis coupled with an ability to make quick decisions. This individual will be highly collaborative in nature with a collaborative spirit in the immediate team and wider communications team. Alongside a desire to continuously learn and develop with a strong ambition to make a difference .

Job purpose

• The Marketing Manager will work closely with teams across the NSPCC to devise and deliver communications campaigns and projects across a range of disciplines. Specifically:
• To lead the development and delivery of marketing and communications activity to promote behaviour change campaigns, Talk PANTS and Look Say Sing Play, NSPCC Helpline and other priority campaigns.
• To line manage and support three roles (one senior officer, one officer and one coordinator) to achieve the wider team objectives.
• To support and contribute to the Marketing and Communications planning process, particularly for our general public and parent audiences.
• To evaluate communications activity in order to inform future activity.
• To contribute to the Communication Directorate s purpose of ensuring that all communication is of
• an appropriate high standard, consistent with the NSPCC s brand identity.
• To work efficiently with other teams and departments in promoting communications work, policies,
• campaigns and brand guidelines.

Key relationships – Internal

• Reports to the Associate Head of Marketing.
• Works closely with the Brand and Content team, Press, Services, Local Campaigns and Income Generation.
• Works closely with other teams across the NSPCC to deliver communications activity.

Key relationships – External

• External creative, media and research agencies and other partners.

Main duties and responsibilities

• Lead a team to plan and deliver NSPCC s flagship behaviour change campaigns, Talk Pants and Look Say Sing Play, managing both multi-channel paid marketing campaigns and utilise opportunities via owned/earned for promotion.
• To provide high quality marketing communications materials across a range of disciplines, working with relevant staff across the NSPCC.
• Work collaboratively with colleagues across the organisation and external partners to expand the reach and impact of our campaigns.
• To develop insight-led campaigns and evaluate all marketing activity to make recommendations and improve future activity.
• To regularly share campaign plans and performance in senior forums.
• To keep abreast of relevant audience insight, competitor activity and best practice to inform campaign strategies and plans.
• Contribute to the Marketing & Communications planning process, ensuring strategic marketing plans are developed for our priority audiences.
• To develop and maintain internal and external stakeholder and supplier relationships, identifying and incorporating best industry standards and establishing best practice.

Responsibilities for all Staff within the Communications directorate

• To behave at all times in a manner consistent with the NSPCC s Values and Behaviours.
• To actively participate in regular department and team meetings, contributing to strategy, discussions and decisions which will be beneficial to the NSPCC s activities.
• To maintain an awareness of own and others Health and Safety and comply with the NSPCC s Health and Safety policy and procedures.
• To ensure data used in relevant systems is current, accurate and reliable.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty to children, including security updates on project and service developments and general NSPCC news.
• A commitment to safeguard and promote the welfare of children and young people.

Person specification

1. A proven track record in developing and delivering high quality marketing and communications activities on behalf of large, national brands.

2. Experience of delivering strategic marketing and communications activities with a particular focus on inspiring behaviour change.

3. Experience of stakeholder management, with ability to influence senior decision makers and align stakeholders with different viewpoints.

4. Experience in co-ordinating and project managing, fast paced integrated marketing and communications campaigns with internal and external colleagues.

5. Ability to lead and manage paid media campaigns with an agency including writing briefs, managing optimisation and delivery of key measures.

6. An experienced communicator who has built highly successful relationships with a range of key stakeholders to deliver joint outcomes.

7. Experience of briefing research and evaluation to enhance strategic planning.

8. Knowledge of marketing and communications trends (especially digital) and best practice and a passion for trying new and innovative approaches.

9. A personal commitment to ending cruelty to children.

10. Willingness to work flexibly in approach to work.