Strategic Communications Manager

Motability Foundation

About the role:

We are seeking a skilled and experienced Strategic Communications Manager to join our Communications team. This role will be pivotal in shaping and executing our communication strategies to support our vision and strategy, working closely with the marketing, brand and digital teams to ensure cohesive customer journey and impactful messaging across all channels online and offline.

Additionally, this role will involve account management of communications deliverables across the organisation and strategic transport outcome areas and building strong close relationships with key stakeholders in the sector as required.

What you will be doing:

• Develop and implement comprehensive communication strategies for a range of different B2B and B2C audiences that profile our work and promote our grant, innovation and research products and services ensuring smooth customer journeys at all touchpoints.

• Ensure that there is a smooth customer journey for different audiences across identified touchpoints, maximising the impact of our content and CTAs for all audiences.

• Collaborate with the marketing, brand, digital and press teams to develop our content themes, and create content for various platforms including social media, website, email campaigns, and press releases.

• Collaborate with the brand and marketing team to deliver online and offline events.

• Support in delivering brand and communications activities for key partnerships and stakeholders as required.

• Manage projects in an account management type structure, ensuring timely and effective execution of communication plans and initiatives.

• Anticipate and manage risks and external factors that could influence the communications message, ensuring proactive and strategic responses.

• Monitor, analyse and report on communication metrics to assess the effectiveness of strategies, KPIs and make data-driven recommendations for improvement to communications and customer journey.

• Collaborate with innovation, research, and grant team to set creative, clear strategic communications goals that raise awareness and profile our work in the right way, with the right audiences. This will involve creative brainstorming of tools and tactics as well as gathering examples of best practice from industry.

About you:

Must haves:

• Bachelor s degree in Communications, Marketing, Public Relations, or a related field.

• Minimum of 7-10 years of experience in strategic communications, with a strong background in marketing, branding, and digital.

• Proven track record of developing and executing successful communication strategies for a range of audiences promoting a range of CTAs.

• Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.

• Experience of creating a range of content for different platforms, from video and infographic to web pages and social media posts.

• Experience of managing communications partnerships and or campaigns with third party organisations.

• Strong project management skills, with the ability to manage multiple priorities and deadlines and evidenced experience in ability to record and report effectively on communications projects through systems such as Microsoft Planner.

• Proficiency in using communication and marketing tools, such as social media platforms, content management systems, and analytics software.

• Ability to work collaboratively with cross-functional teams and build strong relationships with stakeholders.

• Proactive approach to delivery key part of this role will be to ensure that relevant senior communications colleagues are kept informed and consulted on key projects.

Nice to have:

• Experience of leading or supporting online and offline events.

Reporting lines and relationships

Reports to: Senior Strategic Communications Manager.

Key relationships: Other Strategic Communications Manager, brand, marketing and digital team, wider communications team, wider organisation.

Extra Information

• The role is based In Harlow, Essex at Motability s offices, easily commutable from London, 30 minutes from Liverpool Street station or 18 minutes from Tottenham Hale station.

• Blended working arrangement with three days a week working from home.

• The job holder may be required to travel around the UK from time to time to attend various exhibitions, events relating to work. This could involve occasionally overnight stays and working outside of normal office hours (including weekends).