Strategic Communications Manager NEW

SF Recruitment

Strategic Communications Manager

Location: Birmingham City Centre – Hybrid working

Salary: £46,000 – £50,000

Permanent Vacancy

The Opportunity:

A dynamic regional promotion agency is seeking a proactive and strategic communications professional to lead high-impact campaigns that elevate the profile of the region on a national and international stage. The organisation is entering a transformative phase, with an expanded remit and refreshed strategic direction.

This role will be central to delivering multi-channel B2B communications campaigns that drive investment and interest in the region’s key growth sectors. The ideal candidate will be passionate about place-making, media-savvy, politically aware, and an exceptional writer.

Key Responsibilities:

• Develop and execute comprehensive communications strategies targeting B2B and real estate audiences.
• Collaborate with internal teams to define audience segments including business occupiers, developers, and policymakers.
• Create content plans that promote strategic growth sectors such as advanced manufacturing, low carbon technologies, life sciences, creative industries, and professional services.
• Establish KPIs and report on campaign performance across earned, owned, and shared media.
• Shape and refine messaging that positions the region as a leading business destination.
• Identify storytelling opportunities across media channels and public engagements.
• Collaborate with stakeholders to ensure messaging reflects the region’s evolving offer.
• Support senior leadership with briefings, speeches, and corporate communications.
• Produce high-quality communications materials including press releases, op-eds, and speeches.
• Lead media relations strategy and ensure consistent storytelling across platforms.
• Brief senior figures to support media coverage and amplify regional messaging.
• Manage two communications professionals and support their development.
• Align content planning across investment, tourism, and policy areas.
• Assist in managing external PR agencies to ensure strategic alignment.

What You’ll Bring:

• Proven writing skills, especially in B2B communications and long-form content.
• Experience managing complex projects and engaging diverse stakeholders.
• Hands-on approach to content creation and media relations.
• Creative mindset with the ability to adapt and innovate.
• Passion for regional development and economic growth.

What You’ll Get:

• A front-line role in shaping and delivering high-profile campaigns with global reach.
• Access to expert teams across investment, tourism, and communications.
• Opportunities to work with leading international media outlets.
• Flexible working arrangements and a collaborative, inclusive work culture.
• A chance to contribute to the region’s next chapter of growth and transformation.

Skills & Competencies:

Essential:

• Strong editorial skills and ability to translate complex data into engaging content.
• Knowledge of media landscapes across trade, national, and broadcast.
• Experience in B2B content formats and thought leadership.
• Basic understanding of SEO and digital content optimisation.
• Ability to manage multiple projects in a fast-paced environment.
• Strong attention to detail and proactive attitude.

Desirable:

• Familiarity with investment promotion, real estate, or regional development.
• Experience in public sector communications.
• Proven success in placing op-eds in national media.
• Knowledge of email marketing platforms.
• Experience in international multi-channel campaigns.
• Expertise in sectors such as low carbon technologies.