Sr. Manager/Director, Global Digital Marketing

Griffin Fire

About HLTH:

HLTH Inc. is a full-fledged community delivering unique value to healthcare industry participants through a mix of unparalleled events (including HLTH USA, HLTH Europe, and ViVE), inspirational content, and impact-driven initiatives (HLTH Foundation).

Our mission is to empower individuals within the healthcare ecosystem to solve complex challenges, foster innovation, and catalyze change for good and for all.

HLTH was founded in 2015 by serial entrepreneur and investor Jonathan Weiner, and acquired by Hyve Group, a global events company that connects industry professionals through in-person and online events, in 2024.

About the Role:

The Sr. Manager/Director of Global Digital Marketing will play a pivotal role in building and optimizing HLTH’s marketing technology stack, particularly leveraging HubSpot to drive campaign success, operating efficiencies, and measurable outcomes. This individual will serve as a center of excellence for HubSpot and related marketing technologies, enabling data-driven decision-making and cross-functional alignment. The ideal candidate will balance technical expertise in HubSpot with a strategic mindset, collaborating across teams to deliver exceptional results.

Primary Responsibilities: HubSpot Expertise

• Act as the organization’s primary expert on HubSpot, ensuring effective utilization of its full suite of tools, including marketing automation, CRM, lead scoring, lead management, data object creation and utilization, custom properties, and advanced reporting.
• Leverage at least 4 years of hands-on technical experience with HubSpot to design and execute comprehensive marketing operations strategies that drive automation, enhance lead lifecycle management, and deliver actionable insights.
• Collaborate with our technology team to implement, integrate, and optimize HubSpot with other marketing and sales tools and systems (e.g., Salesforce), ensuring seamless data flow and alignment between platforms to support marketing and sales alignment.
• Develop and maintain sophisticated automation workflows to streamline processes such as lead nurturing, scoring, and lifecycle management, ensuring the smooth progression of leads through the funnel.
• Utilize custom HubSpot data objects and properties to create tailored solutions for managing complex business data, enabling advanced segmentation, personalization, and reporting capabilities.
• Design and manage comprehensive lead scoring models, incorporating behavioral and explicit data, to optimize lead qualification processes and improve handoff to sales teams.
• Create and maintain custom reports and dashboards within HubSpot to track key performance metrics, uncover insights, and inform strategic decision-making at all organizational levels.
• Provide training, documentation, and ongoing support to global marketing and sales teams to ensure consistent usage, adoption of HubSpot best practices, and alignment on system processes.
• Serve as a trusted resource for troubleshooting HubSpot-related issues, identifying opportunities for system improvement, and staying updated on new HubSpot features and best practices to enhance operational capabilities continuously.

Center of Excellence:

• Serve as a consultancy for internal teams on marketing automation, SEO, paid search, paid social, CRM, lead scoring, and website conversion rate optimization.
• Provide training and support to marketers and sales teams globally.
• Develop and share best practices and insights to elevate overall marketing performance.

Stakeholder Collaboration:

• Collaborate with marketing, business development, product, and community teams.
• Ensure alignment and integration of digital marketing efforts across the organization.
• Foster strong relationships with key stakeholders to support mutual goals.

Database Development & Management:

• Develop and maintain a comprehensive global database to support marketing and sales activities.
• Implement data segmentation, data acquisition, quality control, and hygiene strategies to optimize database performance.
• Collaborate with global teams to ensure the database aligns with business objectives and customer needs.

Campaign Management:

• Develop and execute data-driven digital marketing campaigns.
• Optimize campaigns based on performance metrics and analytics.
• Collaborate with the creative team to develop engaging and impactful marketing content as required.

Operating Models:

• Establish and refine digital marketing operating models to ensure clarity, accountability, and transparency.
• Implement best practices and standardized processes to improve efficiency.
• Ensure alignment of digital marketing strategies with overall business goals.

Performance Optimization:

• Use data and analytics to drive day-to-day and strategic decisions.
• Monitor and analyze performance metrics to identify areas for improvement.
• Implement A/B testing and other optimization techniques to enhance marketing outcomes.

Commercial Impact:

• Focus on driving commercial results through digital marketing efforts.
• Develop strategies to enhance lead generation, customer acquisition, and revenue growth.
• Monitor ROI and adjust strategies to maximize impact.

Vendor and Agency Management:

• Manage relationships with external vendors and agencies.
• Oversee vendor performance and ensure deliverables meet quality standards.
• Negotiate contracts and manage budgets effectively.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of experience in digital marketing, with a proven track record of success.
• Extensive experience with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management, communication, and collaboration skills.
• Experience managing and developing high-performing teams.
• Global experience and ability to work across different cultures and time zones.
• Strategic thinker with a data-driven mindset.
• Adaptable and able to manage multiple priorities in a dynamic environment.
• Strong problem-solving skills and attention to detail.
• Team player with excellent interpersonal skills.
• Passionate about leveraging digital marketing to drive business success.

Salary & Benefits:

• Competitive compensation and comprehensive benefits package.
• Apple laptops provided to all employees.
• Bupa Health Insurance.
• Paid time off including floating bank holidays.

Join the movement at HLTH, where we’re more than a company – we’re a catalyst for change in healthcare. Be a part of a team that’s not just following the healthcare narrative but writing it. Together, let’s shape a healthier, more connected future.