Social Media Officer

Blue Cross

Contract: Fixed Term (12 months), Full-Time (35 hours over 5 days)
Location: London, SW1P 2AF (Hybrid 2 days in the office, 3 days remote)
Salary: £28,000 plus London Weight Allowance of £3,954
Start Date: January 2025
Closing Date: Wednesday 20 November 2024
First interview dates: Monday 25 & Tuesday 26 November 2024 (virtual)

We re recruiting a Social Media Officer to lead our social media community management and content creation efforts. In this 12 month maternity cover contract, you will play a key role in enhancing our online presence and engagement, raising awareness for our animal welfare services and fundraising campaigns!

More about the role

This role focuses on social media content creation, community management, and moderation across all major platforms, including Instagram, Facebook, Twitter/X, YouTube, and TikTok.

As the lead moderator, you’ll ensure all online interactions are positive, timely, and aligned with our brand voice, helping to build and nurture long-term relationships with our supporters.

Working alongside the Senior Social Media Officer, you will develop creative and engaging content that resonates with our audience, track social media performance, and collaborate with internal teams to ensure Blue Cross s social media strategy is cohesive and effective. You will also produce reports and valuable insights from platforms such as Sprout Social, which will guide future campaigns and improve audience engagement.

What You ll Be Doing

• Managing Blue Cross s social media presence across key platforms (Instagram, Facebook, Twitter/X, YouTube, TikTok).
• Leading community management and moderation, ensuring positive, timely interactions with followers.
• Managing relationships with third-party moderation agencies, ensuring they uphold Blue Cross s voice and positions across channels.
• Developing and curating engaging social media content that brings our pets’ stories to life and supports rehoming appeals.
• Collaborating with the Senior Social Media Officer to create content, write scripts, and schedule posts while reacting to emerging social issues and trends.
• Tracking social media performance using tools like Sprout Social and producing reports with insights into community engagement, content performance, and social media trends to inform future campaigns.
• Working with teams across Blue Cross (including Customer Care, Media, and Public Affairs) to ensure our social media content aligns with our overall communication strategy.

About You

We re looking for a passionate, self-motivated individual who thrives on creating content that engages and excites our online community. You ll have experience moderating and managing social media communities, producing high-quality content, and using social media management tools (at Blue Cross we use Sprout Social) to track and measure success.

You will be a natural communicator with excellent organisational skills and a keen attention to detail. You ll also be adept at managing multiple priorities while maintaining a high standard of work. Understanding what resonates with audiences and adapting your content to meet the needs of our followers will be key in this role.

A genuine passion for animal welfare is essential, and your ability to write warm, engaging content will ensure Blue Cross maintains its reputation as a trusted voice in the sector.

Essential Qualifications, Skills, and Experience

• Proven experience in social media moderation and managing large online communities.
• Expertise in using social media management tools, particularly Sprout Social.
• Strong understanding of social media analytics and the ability to derive actionable insights from platforms like Sprout Social.
• Experience in crisis management and working with internal teams to address complex issues on social media.
• Outstanding written and verbal communication skills, with a deep understanding of what works for our audiences on social channels.
• Proven ability to develop audience-focused content and manage content calendars across platforms.
• Proficiency in multimedia content creation, including tools like Canva.
• Extensive experience in digital communications, ideally within the charity sector.
• Proven ability to engage and influence stakeholders at all levels.

Desirable Qualifications, Skills, and Experience

• Experience working with influencers or brand partnerships.
• Working knowledge of content management systems.
• Familiarity with digital marketing techniques, including paid advertising.
• Knowledge of web analytics and how they integrate with social media strategies.

How to apply

Click the apply button and complete the online application process before the closing date on Wednesday 20 November 2024.

We reserve the right to close this vacancy early should we receive an overwhelming response.

Blue Cross benefits

Our people are the most important part of delivering our purpose. If it weren t for their amazing efforts and commitment, we wouldn t be able to make the difference that we do today. In return, we want to provide you with the best working environment we can.

With a wide range of perks aimed at enhancing your life both inside and outside of work, you’ll
thrive in a supportive and rewarding environment.

Our generous benefits package includes:

• 38 days per year, increasing to 43 with service (including bank holidays). For part-time roles and fixed term contracts, holiday entitlement is calculated pro-rata.
• Pension scheme with enhanced employer contribution
• Life assurance
• Unlimited access to an employee assistance programme
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife
• Recognition scheme
• Annual volunteer days
• Claim for professional fees
• Charity worker discounts across a variety of retailers.

We want you to feel valued and supported throughout your career with us. For more details on our benefits and to see how we invest in our team, visit the ‘why work for us’ page on our website.

About Blue Cross

Blue Cross is a national charity that has been helping sick, injured and homeless pets since 1897.

Every month we help thousands of pets and their people by providing veterinary care, expert behaviour advice and find homeless pets loving families. We also offer education for future generations plus pet bereavement support for those who have lost their beloved pet companion.

We love the ways that pets can make such an amazing difference to the people they live with and we offer lifelong support and advice to help that unique relationship thrive. With your support we can give back to more pets and their families who need our help.

Pets change lives. We change theirs.

Our commitment to diversity and inclusion

We believe that every pet should enjoy a healthy life in a happy home, and we always seek to recruit the best people who share our values and commitment so we can continue to help and support pet owners across the UK to achieve this.

At Blue Cross, we want you to feel that you belong, without the need to hide any part of who you are.

Diversity and inclusion at Blue Cross means creating a workplace where all people, regardless of gender, race, sexual orientation, religion, nation or country of origin, disability, age, and socioeconomic backgrounds are welcome, respected, supported, and have access to equal opportunities.

We are working hard to reflect the world we live in and the communities we serve at every level of our organisation. As much as we have made positive advances, we consider diversity and inclusion to be a work in progress a continual commitment that remains a priority for all of us.

If you would like to talk to us about any reasonable adjustments or changes to our recruitment process to support you to be your best, then please get in touch!

Our values

Our values define the way we do things. We use them every day to guide us, and to make sure we put people and pets at the heart of everything we do.

Compassionate: We listen, we are non-judgmental, we are kind and caring to the pets and people we encounter, and we offer support in difficult times.

Courageous: We make brave decisions, embrace change, and encourage innovation, ensuring we always act with integrity doing the right thing even when no one is looking

Inclusive: We value all our relationships and work in an open and positive culture where we celebrate our diverse talents and empower you to be you