Social Media Marketing Executive Marketing London

Elder HQ

Social Media Marketing Executive

About us:

Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.

About the role:
We’re seeking a Social Media Marketing Executive with 1 – 2 years experience, who understands how to build authentic local communities and can translate that knowledge into measurable growth. This isn’t just about posting on social media – it’s about creating genuine connections between Elder, local families, and healthcare providers in Manchester and Cheshire.

Reporting directly to the Marketing Director and working closely with teams across Elder, you will be a proactive and data-driven individual capable of working well within a team and by yourself.

What You’ll Do:

• Own our organic, local social media strategy across Facebook, Instagram, and other relevant platforms
• Network with social media groups, individuals and businesses in targeted areas to promote the Elder service and brand.
• Build and manage local digital communities that connect families, carers, and healthcare providers
• Create engaging content that resonates with our Manchester and Cheshire audiences
• Develop relationships with local healthcare providers and community leaders
• Transform local partnerships into digital engagement opportunities
• Track and optimise growth metrics
• Work closely with our sales team to convert community engagement into customer relationships
• Liaise with media agencies, media and various businesses to obtain quotes, information and translate back to team
• Write content and produce marketing collateral with the support of Elder’s design team.

About you:

Your drive and enthusiasm set you apart. You’re naturally curious, highly ambitious, and have a sharp eye for detail. You take pride in going the extra mile and enjoy backing up your instincts with data-driven insights.

Must-Haves:

• Proven track record of building and growing engaged social communities
• Experience creating authentic, engaging social content
• Ability to write compelling, empathetic content for sensitive topics
• Experience with social media analytics and growth metrics
• Strong project management and organisational skills

Bonus Points For:

• Personal experience building a social following
• Healthcare or care sector experience
• Experience managing Facebook Groups
• Local event organisation experience
• Understanding of paid social media
• Experience with community management tools
• Strong understanding of Manchester/Cheshire local market and communities

Your Approach:

• You understand that engagement isn’t just about likes – it’s about creating genuine connections
• You’re data-informed but community-focused
• You know how to balance growth metrics with community authenticity
• You’re comfortable working in a fast-paced, evolving environment
• You have a natural ability to build trust and relationships

Benefits:

• Competitive salary
• 25 days holiday + bank holidays + (1 extra day of holiday per year worked for the first 5 years) (pro rata)
• 6 weeks work from anywhere in the world
• Dental, optical and health insurance
• Hybrid working (2 days per week in our London office, Wednesday & Thursday)
• Annual learning allowance
• Sponsored quarterly team and company socials
• Mentoring and coaching support to help you achieve your personal and career goals
• Macbook + any particular extras you require
• Cycle-to-work scheme

Why Elder:

• Be part of a mission-driven company making real impact
• Own significant projects from day one
• Work with a supportive, ambitious team
• Career growth opportunities as we expand

Apply today.

Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status. We ask for candidates to have the “right to work” in the UK to apply for this job. We are unfortunately not in a position to sponsor certificates for this job.