Social Media & Content Creator

In Technology Group

Location: Todmorden

Salary: 30k DOE

Job Type: Onsite

Responsibilities:

Account Management

• Oversee social media accounts for multiple clients, ensuring each receives a customized approach.
• Develop, implement, and manage social media strategies that align with clients’ business objectives.

Social Media Strategy Development

• Create comprehensive social media strategies that align with clients’ goals and target audiences.
• Develop and maintain a content calendar to ensure consistent posting and campaign execution.

Content Creation

• Produce engaging, high-quality content, including videos, images, texts, and other multimedia assets.
• Write captivating captions and utilize appropriate hashtags and location/account tagging to maximize reach and engagement.

Platform Management

• Manage and optimize clients’ social media profiles across various platforms, including Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and Google Business.
• Stay updated on platform changes, trends, and best practices.

Audience Engagement

• Monitor and respond to comments, messages, and mentions promptly and professionally.
• Facilitate meaningful interactions with the target audience.

Analytics and Reporting

• Track and analyze key performance metrics to evaluate the effectiveness of social media efforts.
• Provide regular reports and insights to clients, offering data-driven recommendations for improvements.

Community Building

• Build and nurture a loyal and engaged online community.
• Identify and collaborate with influencers or brand advocates.

Crisis Management

• Handle negative comments, controversies, and crises with a well-thought-out response strategy.
• Escalate serious issues to the appropriate teams within the organization.

Influencer Partnerships

• Identify and collaborate with influencers who align with the brand’s values and target audience to expand reach and credibility.

User-Generated Content (UGC) Campaigns

• Encourage customers and followers to create and share content related to the brand, products, or services.

Paid Advertising (an advantage)

• Plan, execute, and optimize paid social media advertising campaigns to meet clients’ objectives.
• Manage advertising budgets effectively.

Client Communication

• Maintain clear and open communication with clients, providing updates, recommendations, and addressing their concerns.

Requirements:

• Proven experience as a Social Media Executive, preferably in an agency setting.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools and analytics platforms.
• Creative thinking and the ability to generate engaging content ideas.
• Strong project management and time management skills.
• Ability to work independently and as part of a collaborative team.
• Knowledge of digital advertising and experience with paid social media campaigns is an advantage.
• Photography and video creation skills are ideal.

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.