Social Media and Marketing Officer NEW

Duchenne UK

About the role

The Social Media and Marketing Officer will deliver high-performing digital marketing campaigns that drive supporter acquisition and engagement. Working within the charity s Policy and Communications team, you will focus on content creation to support a broad range of charity initiatives, ranging from fundraising campaigns to promoting events including our annual conference and signature fundraising event, the Duchenne Dash, and disseminating news to our stakeholders and community.

Reporting to the Director of Policy and Communications, you will lead the execution of digital campaigns, work to strengthen our presence on social media and grow our audience to amplify our communications and marketing activity, produce impactful marketing materials, work with community representatives and ambassadors to develop case studies and support with wider marketing and communications activity.

In the role you will:

• Support the implementation and delivery of multi-channel campaigns that build awareness of Duchenne UK s work, promote our events, projects and outputs, and support fundraising goals.
• Take responsibility for the charity s social media channels (Facebook, Instagram, LinkedIn and TikTok), ensuring consistent, engaging, and mission-led content planning, scheduling and publishing content.
• Help manage the digital marketing content calendar and coordinate content with colleagues across the organisation.
• Create a variety of digital content, including graphics, videos, reels, stories, blogs, and newsletters.
• Monitor and, where appropriate, respond to, and engage with followers and messages.
• Manage the charity s regular e-newsletter using tools such as Dotdigital.
• Stay up to date with trends in digital communication and identify opportunities for innovation.
• Create detailed campaign plans, including channel selection, content requirements, and delivery timelines.
• Monitor campaign performance using analytics tools and dashboards, providing actionable insights.
• Ensure staff and volunteers feel informed and inspired through engaging internal updates and on-brand messaging.
• Harness social media channels to raise the profile of the organisation and promote our work and policy positions and grow our audience on LinkedIn, Facebook and Instagram.

Person Specification

Essential experience:

• Experience of writing for a range of audiences and using different channels to produce convincing, clear and succinct content across a range of platforms such as socials, blogs, web and print.
• A strong eye for detail and the ability to create content that resonates.
• Experience of using digital and social media for influencing and campaigning purposes.
• Experience supporting the development of and implementing social media strategies to increase engagement, reach and donations.
• Experience managing competing demands, meeting deadlines, and juggling multiple projects effectively.

Essential skills and attributes:

• Highly motivated with a passion for improving the life outcomes of people living with DMD. Proficient with all main Microsoft Office packages
• Ability to demonstrate sensitivity to the needs of patients and families, with resilience to navigate challenging situations.
• Proficiency with digital platforms, content management systems, and marketing tools.
• Excellent interpersonal skills with people of all ages and backgrounds.
• Ability to work on own initiative.
• Ability to build excellent working relationships both internally and externally.
• Good organisational and workload management skills.

Desirable experience:

• Experience delivering impactful social media led fundraising strategies
• Experience running social media presence for an organisation and harnessing social media to promote and showcase events
• Experience using Dotdigital or similar digital marketing software and producing newsletters and other marketing emails.

Desirable skills:

• Graphic design skills and working knowledge of Canva and Adobe design suite.
• Experience with Pay-Per-Click (PPC) campaigns across platforms such as Google Ads and Meta Ads Manager.

Benefits

• 25 days of annual leave + 8 days of public holidays (both pro rata)
• Summer Fridays half days on Fridays in July and August (pro rata)
• Flexible working policy
• Hybrid working with a minimum of 2 days in the office per week
• Standard Employer Pensions contributions after 3 months
• Team wellness day and team away day
• Training and development opportunities

Terms and conditions

The appointment is subject to satisfactory references and an initial six-month period of probation, during which performance will be regularly reviewed.

The applicant must have the right to work in the UK and provide relevant right to work documentation.

Relevant training will be provided during induction as well as opportunities to develop your career through experience of different aspects of the charity s work and working with colleagues on new initiatives.

Sound like the job for you? We d love to hear from you.