SEO Content Manager

Nottingham, Nottinghamshire
Boots

Closing date: 23rd August 2024

Why join us

There has never been a more exciting time to join the Digital team at Boots as we embark on a complete digital overhaul and take a leap forward into our future. This isn’t just about implementing new systems, it’s a transformative project that will redefine our entire operating model to provide an exceptional digital experience for our customers and empower our team members with intuitive and agile tools.

We are ‘One Team’ – whether it’s working on long-term changes or delivering day-to-day business, every role is pivotal in bringing our goals to life. So, do you want to be part of this exciting moment in our company’s history? This is your chance to play a role in a far-reaching programme that will significantly impact our customers and colleagues, improve performance, and support our commitment to being the UK and Ireland’s premier choice for health and beauty.

A proud equal opportunity employer, we passionately embrace team member diversity and provide a positive and inclusive working environment for all.

About the role

We are seeking a creative and data-driven content strategist to join our Digital team as we embark on our digital transformation journey. The content strategist will play a pivotal role in shaping our content strategy for Boots and ensuring it aligns with our brand, resonates with our customers, and drives engagement and consistency across the customer journey.

Our ideal candidate will thrive working in a cross-matrix organisation to build structure and high-quality process that elevates our content on Boots. This person should be excited about working directly with various stakeholders to drive organic growth as well as creating a seamless customer experience across Pharmacy, Retail and Healthcare Services.Responsibilities

• Develop and implement a comprehensive content strategy that aligns with our digital strategy and brand identity.
• Strong understanding of SEO best practices and the ability to optimise content for organic traffic generation.
• An in-depth understanding of how content influences each stage of the customer buying journey.
• Work in collaboration with Trading teams, Digital Experience, SEO and Merchandising to support overarching go- to-market strategy.
• Proficient with content management systems and various marketing channels, along with an understanding of which content formats are most effective across different customer touchpoints
• Utilise analytics tools including GA4 and Contentsquare to make informed data led content decisions.
• Conduct audience research to understand customer needs, preferences, and behaviours across Health and Beauty.
• Translate our customer personas into fully fledged customer journeys online with a strong focus on customer centricity.
• Work autonomously on projects which require input and support from cross functional departments including Product, UX, UI, IT, Marketing and Digital.

What you’ll need to have

These are the essential skills or experience needed to succeed in this role.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or a related role, preferably within the retail or e-commerce sector.
• Strong understanding of content marketing principles and best practices.
• Proven track record of building high-quality processes that enhance content and brand visibility across key commercial categories.
• Experience in defining and tracking key metrics related to content performance (e.g., traffic, engagement, funnel analysis, conversions, and retention).
• Proficient in using different CMS platforms, PIM, GA4, Enterprise SEO tooling and Contentsquare.
• Experience in managing complex content and platform migrations with proven success.
• Ability to collaborate effectively with cross-functional teams and manage agency partners.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent project management skills with the ability to handle multiple projects simultaneously and meet deadlines.

It would be great if you also have

These are desirable skills or experience and are not essential, so we would welcome applications from candidates that don’t match this additional criteria.

• Understanding of user experience (UX) and its impact on SEO
• Product management experience working on large digital transformation projects.
• Contentsquare certified
• Familiarity with AI driven content creation tools.
• Experience working across enterprise CMS platforms

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

What’s next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.