Senior Technical Product Manager ( Marketing )

Menaalliances
Senior Technical Product Manager ( Marketing )

London, United Kingdom Posted on 11/25/2024

As a Senior Product Manager – Technical, you will play a key role in optimizing the marketing campaign lifecycle across 15 European countries. You’ll work closely with internal teams (media, marketing, strategy, finance) and external partners (agencies, data providers) to define the long-term product vision and drive improvements in data governance, media planning, and campaign optimization. Based within the global marketing organization, you’ll support a team that manages ATL media bookings, works with regional agencies, and oversees complex data flows and vendor relationships, all aimed at driving measurable impact for the streaming platform’s brand.

What You Will Do:

You will lead cross-functional collaborations to improve marketing tech products and streamline planning processes. Your role will involve defining and implementing data governance practices, driving process optimizations, and conducting advanced data analysis to generate actionable insights. You will also drive the development of standardized data models and ensure these solutions are applied consistently across regions. Your focus will be on leveraging data to improve media planning, campaign performance, and overall product strategy.

Key Responsibilities:

• Identify and develop scalable solutions for marketing planning and optimization.
• Collaborate with technical and non-technical teams to improve product capabilities.
• Establish and manage data governance for consistency and quality.
• Lead change management and process improvements with internal teams and agencies.
• Conduct data analysis to uncover insights and drive media optimization.
• Develop standardized data models and templates for regional consistency.
• Manage data audits and ensure high-quality data management.
• Oversee adaptation requests and prioritize program improvements.
• Foster a data-driven culture to enhance media measurement.

Requirements BASIC QUALIFICATIONS:

• Experience owning/driving roadmap strategy and definition.
• Experience contributing to engineering discussions around technology decisions and strategy related to a product.
• Experience in technical product management, program management or engineering.
• Experience owning feature delivery and tradeoffs of a product.
• Experience with end to end product delivery.
• Experience in media or marketing data systems, media operations and/or advanced analytics.
• Experience with media tooling and ad tech across a robust mix of formats including, but not limited to television, print, digital, mobile and out-of-home in DE, UK, FR, IT, ES, PL, TR, Nordics.

PREFERRED QUALIFICATIONS:

• Experience in using analytical tools, such as Tableau, Qlikview, QuickSight.
• Experience bridging technical and business teams to collect and refine requirements, prioritize incoming work requests, and ensure all committed work is delivered on time.
• Experience with automation, processing, and management of large, complex datasets.
• Proven expertise in media measurement, including advanced techniques like Marketing Mix Modeling.
• Bachelor’s degree in a quantitative field like Analytics, Computer Science or Business.
• Demonstrated track record of driving process improvements and innovations in a fast-paced, global environment.