Senior Product Manager, Notifications & Lifecycle

PicsArt, Inc.
This is an exciting opportunity to join a fast-paced and dynamic tech company. Picsart is the world’s creative platform and social editing app with a huge 150+ million monthly active users and an install base of more than 1 billion.

Picsart is on a mission to empower the creator in everyone. We are looking for a Senior Product Manager to drive engagement, retention, and monetization through innovative game mechanics. This is a high-impact role, perfect for someone with a gaming background and deep expertise in player motivation, progression systems, and reward loops. You’ll be shaping how millions of creators interact with our product, turning creative exploration into an engaging, rewarding journey.

By joining us, you will benefit from

• An honest, open culture that emphasises feedback and promotes professional and personal development.
• Hybrid work model – our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
• Well-being benefits (including a monthly well-being fund).
• Growing opportunities – based on your preference, you can grow in the company as a people manager or individual contributor.
• An environment that fosters innovation and creativity, a culture with the ability to pilot new trends.
• Opportunity to deliver features that solve the problems for millions of users and have a positive impact on their lives.

You will

• Collaborate with executive leadership and cross-functional teams to define a compelling product vision and roadmap for notifications and lifecycle marketing, aligned with key business objectives.
• Partner with Product Design, Engineering, and Data Science to conceptualize, develop, and launch impactful notification strategies and lifecycle campaigns across various channels to improve user engagement and retention.
• Develop and execute A/B tests across email, push notifications, and in-app messaging to optimize content, timing, frequency, and segmentation. Continuously analyze results and iterate based on data-driven insights.
• Lead and coordinate the workflow of the lifecycle managers, being hands-on involved in the experimentation process.
• Define and track key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and retention rates. Develop reporting frameworks to monitor performance, identify trends, and measure success to inform future improvements.
• Communicate transparently with stakeholders, providing regular updates on product performance, key metrics, and overall objectives to ensure alignment and maximize impact.
• Collaborate with the Research and User Experience teams to explore creative solutions that enhance existing products and deliver exceptional user value.

About you

• 5+ years of experience in product management, with a proven track record of success in growth-focused roles, specifically within notifications and lifecycle marketing for consumer-facing digital products.
• Deep understanding of mobile marketing best practices, user engagement strategies, and retention tactics.
• Exceptional verbal and written communication skills with the ability to engage and influence stakeholders at all levels.
• Strong analytical skills with the ability to leverage data and user insights to inform product decisions. Experience with A/B testing and data analytical tools.
• Great collaborator in real-time and asynchronously across diverse teams and global time zones.
• A passion for driving innovation, combined with a strategic approach to problem-solving, particularly within fast-paced, agile environments.

What we seek and value most in our candidates

• If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!
• We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.