The Coventry Building Society
About The Role
The story of Coventry Building Society starts in 1884, with our founder, Thomas Daffern. His mission was to help the people of Coventry through straightforward savings accounts and affordable mortgages. By keeping things simple, we remain a safe place for savers and borrowers.
As a mutual, we’re owned by our members, and we consider what’s best for them. We keep our costs low and consistently pay above the market average interest rates. And we’re transparent – we were the first to let people compare savings rates on our own website, and we write in clear language with no jargon.
We’re proud to be a force for good – not only for our members, but for communities, our charities, our people and our planet.
As Senior Marketing Manager – B2C, reporting in to the Head of Marketing you are a key leader in the Marketing Team and Commercial Office within the Society. You will lead a team of Marketing professionals setting the agenda for your area of responsibility ensuring alignment to the strategic plan and shared goals. You will be empowered to develop your strategy and report progress on the delivery of the objectives and key results driven by your strategy. You will hold the team to high standards to make sure all processes are followed appropriately and consistently, outputs are always technically accurate and reflect our brand visual identity and tone of voice.
The role has leadership responsibilities. You will be expected to role model our leadership capabilities and values. You will help your team develop and demonstrate the desired capabilities and values expected for their role also. As a senior leader you will actively help the Marketing Team and Commercial Office succeed, collaborating with other leaders to problem solve and drive positive outcomes for the Society
The Senior Marketing Manager – B2C will be responsible for all consumer trading activities across Savings and Mortgages. Working closely with the product and digital teams to meet the demands of the trading plan. You will also own the account management processes including managing rate/product changes throughout the life of the member’s products. You will need to be commercially minded and able to implement media plans and acquisition campaigns to meet targets if required.
You will own all member communications, you will make sure they are on brand, that they meet members’ needs and are served via the right channel. A drive to digitise will be a key part of the role.
Understanding our members, you will use internal and external insight to make informed recommendations on the projects and deliverables you are responsible for.
Managing and adapting to change will be an ongoing need as member journeys and processes evolve. You will represent Marketing on society change projects working collaboratively with other areas and empowered to make decisions for the Marketing elements of the project.
You’ll have a number of years of experience of working within relevant marketing functions that gives you a point of view on best practice and its relevance to Coventry Building Society and the work you are doing.
You will work well with others as well as being able to deliver independently. You’ll have strong communication and influencing skills with the ability to engage with, listen and respond to your stakeholders. You’ll be an effective leader, able to set the agenda motivating others to deliver ambitious plans that align to the strategic plan.
You will be highly organised, with a strong level commercial awareness. With a busy agenda you will be able to multi task, delegate to others and able to make prioritisation decisions that are in the best interests of the wider Society.
You’ll be results driven and are able to understand data and make informed decisions and formulate hypothesis from results.
You will be credible, confident to represent the team to senior stakeholders and external contacts always acting with integrity, protecting the Society’s interests.
You will deputise for the Head of Marketing as needed and ideally have aspirations to progress in to a more senior role.
The closing date for applications is 24th November 2021
About The Company