Senior Marketing Manager NEW

PEI
About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer centric, creative and high performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Senior Marketing Manager, based in New York, will play a critical role to lead a team and drive revenue growth for a portfolio of PEI’s business information subscription brands, membership networks, events, sponsorship and marketing solutions.

You will set the strategy for the portfolio, bringing new ideas that will result in growth. Managing a team of marketers, you will create the marketing plans and campaigns to generate commercial results through customer acquisition, growth and retention.

Key Responsibilities

• Develop a deep understanding of the target markets and audiences, including detailed personas, and associated workflows and needs by role type.
• Gain detailed insights into the current product offerings across all revenue streams, including digital platforms, networks, events (delegate and sponsorship), and marketing solutions, to ensure a comprehensive understanding of the brand or network.
• Partner with the Product and Events teams to design and execute new product development (NPD) launch programs, ensuring alignment with overall business goals.
• Analyse growth potential by persona, company, contact, and revenue line, identifying opportunities for volume and revenue growth.
• Develop a strategic marketing approach to creatively and commercially achieve annual goals, ensuring alignment with company objectives.
• Design and implement a quarterly rolling program of targeted campaigns for each key audience segment (acquisition, client, and key accounts), delivering a strong sales pipeline and meeting eCommerce targets.
• Create tailored programs for acquisition and customer onboarding, cross sell/upsell (account expansion), and account based marketing (ABM) for key accounts, usage and renewal.

Day to Day Responsibilities

• Team management and leadership, including recruitment, development, coordination and retention efforts.
• Oversee budget planning and financial management.
• Optimise the use of marketing technology tools such as Marketo, websites, CRM, etc., in collaboration with Digital Marketing Operations (DMO).
• Expertly design and execute TAM focused inbound lead nurturing programs, as well as highly targeted outbound campaigns via social media, email, PPC, search, events, advertising, and more.
• Provide daily, weekly, and monthly performance reports, along with actionable recommendations for improvement.
• Collaborate with internal Design and DMO teams, as well as external agencies, to create a variety of marketing content that supports all stages of the customer journey (top, middle, and bottom of the funnel).

KPI’s / Success Expectations

• Develop and implement a marketing strategy that aligns with company goals.
• Collaborate with cross functional teams, including Editorial, Product, Sales, and Events, to ensure quarterly marketing plans are developed and executed in line with business needs.
• Hit targets for New Customer acquisition (from relevant TAM) including marketing contributed sales opportunities and pipeline $ (DIPs, Network Membership, Delegates, Sponsors, Marketing Solutions).
• Achieve targets for Account Expansion through cross sell and upsell within Client and Key Accounts including marketing contributed sales opportunities and pipeline $ (DIPs, Network Membership, Delegates, Sponsors, Marketing Solutions).
• Deliver increased usage, engagement, satisfaction and retention at company and person level (shared KPIs with Editorial, Events and Account Management).
• Develop and publish at least six customer case studies (written or video) each year.

About You Experience & Skills

• Bachelor’s Degree – B.S. or B.A.
• Proven experience working in Marketing leadership roles within B2B events and information (subscription) products.
• Proven experience in leading and managing teams effectively.
• Skilled in developing and executing strategic plans for portfolio management, with the ability to clearly communicate these strategies to the team; works comfortably with forward looking annual and quarterly horizons.
• Expertise in creating strategic marketing plans that consistently meet revenue targets while staying within budget.
• Strong project management capabilities, with a track record of successfully collaborating with senior stakeholders and managing key relationships.
• Excellent communication skills, ensuring clarity and efficiency in all interactions.
• Creative thinker with the ability to generate innovative ideas that drive business growth.
• Proficient in writing and compelling, benefit oriented copy to engage target audiences; strong proofreader and copywriting trainer for the team.
• Data driven with a strong understanding of segmentation, analysis, and selection processes.
• Detail oriented and highly competent in proofreading and ensuring accuracy.
• Experienced in managing large budgets, optimizing resource allocation for maximum impact.
• In depth understanding of both direct and digital marketing metrics, with a particular focus on ROI.

About Us Who we are

PEI Group is a subscriber focused business intelligence company. With our multi talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do

PEI Group provides industry leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.