Senior Marketing & Communications Officer

Shrewsbury, Shropshire
National Trust
Summary We’re looking for an experienced, enthusiastic and creative marketing and communications person to join our team at Attingham Park.

In the last year we have seen just how much local people value space to just walk, relax with friends and family and appreciate beauty and nature while feeling safe. As part of a dynamic and energetic team you will have the opportunity to play a part in making a difference every day, using your specialist knowledge, skills and experience to share content both internally and externally.

Salary: £24,371 per annum pro rata

Hours: 30 hours per week

Contract: Fixed Term Contract ending 4th Jan 2024

What it’s like to work here

Attingham welcomes more than half a million visitors a year. Make no mistake, this is a busy and thriving place to be that is full of life and locally loved. The National Trust team here today conserve and care for the estate carrying on the legacy of the eighth Lord and Lady Berwick who left the estate to the National Trust in 1947.

Attingham welcomes everyone – our supporters, members, and visitors are vital in helping us continue our work. Whatever your role, you’ll play your part in helping us build relationships and make connections with our regular visitors, those new to Attingham, and those yet to visit, so we can keep Attingham a special place now, and for everyone, and for ever. Attingham Park is arguably Shropshire’s greatest estate.

Built in 1785 and owned by the same family for five generation, today it is around 4,000 acres in size, and at its heart is a mansion, parkland, walled garden, play space, deer park and various food and beverage and retail outlets.

Click here for more information about this location What you’ll be doing Day to day, you’ll develop and deliver our annual marketing plan to help achieve our ambitious targets, and reach out to new audiences. This will include creating content across all media platforms – including the website, social media and email marketing, writing and distributing press releases, supporting on campaigns, image management, and representing us on location filming and broadcast media when you need to.

We’re looking for someone who can help us reach larger and more diverse audiences for our property and our digital content. Your role will ensure that we’re sharing the best stories we can about Attingham Park as a place to visit as well as raising awareness of our conservation work.

Please read the role profile attached.

Who we’re looking for You’ll need to have a creative flair, with excellent written skills, as well as an eye for a great image or video content. Ideally, you’ll have experience of working in the heritage or conservation industry.

We’re looking for someone with:

• Practical experience in a marketing and/or communications role
• Experience of developing and implementing marketing and communications plans
• Knowledge of relevant legislation; marketing codes, data protection, copyright and model release
• Proven track record in creating, using and editing content in different channels (web, social media, PR, email)
• Excellent written and verbal communication skills
• Ability to spot potential risks to reputation and escalate them accordingly
• Have excellent interpersonal and networking skills, with the ability to influence, advise and negotiate at all levels within the organisation and with external agencies
• Well organised and able to manage multiple priorities and varying pressures to meet measurable targets and deadline
• Strong understanding of the importance of online presence and ways to promote visits to our website and social media channels
• Advanced IT skills

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

Wherever you’re from, and whatever your background, we want to hear from you – and it doesn’t matter if you’re jam first, cream first, or even if you don’t like scones at all. Everyone is welcome.

Benefits for working at the National Trust include:

• Flexible working whenever possible
• Free parking at most locations
• Free entry to our properties for you, a guest and your children (under 18)
• Substantial pension scheme of up to 10% basic salary

Click here to find out more about the benefits we offer to support you.