Senior Engagement Marketing Manager

Sheffield, Yorkshire
Tes
Norfolk St, Sheffield City Centre, Sheffield S1 2JE, UK Req

30 December 2024

Department: Marketing

Location: Sheffield UK, for 3+ days per week

Contract Type: Full time, permanent

Salary: Up to £51,000 per annum

Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they are innovative, trusted education solutions.

Role overview:

Tes is a company that has evolved hugely, and so has the Marketing function. Tes is now beginning a new era that brings together many separate products, and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customer prosper through retention.

As we enter this new era, we need a proven and senior marketing professional to own their own remit within the wider Product Marketing function. By owning this remit, they will help drive the commercial success of the Teacher Engagement vertical – a commercially important vertical that underpins a true USP of Tes across markets, and supports all other verticals.

The role will drive the engagement of all teachers of all levels, analysing their value, movement, and acquisition to be able to recommend and own developments. This will ensure we have a rich insight into our wider audience of millions, we generate a strong acquisition funnel, and we maximise the promotion of and subscriptions to Tes Magazine.

This role will hold overall ownership for the promotion of wider teacher engagement activities, such as our national and international awards, and support several important engagement initiatives.

As a centrally important role, this function will also own the central delivery of outbound platforms such as newsletters and social media to support other verticals in content outreach and engagement.

This therefore requires someone to be highly analytical, creative, driven, and skilled in engagement marketing. They need to be able to work with multiple colleagues, and act as a partner to counterparts in the marketing, and product functions. You will own your own go-to-market and strategies for your vertical, drive your own optimisation, and ensure messaging for customer engagement and retention is impactful.

You will be someone that quickly gains buy-in across functions, and is able to work closely with colleagues to truly understand the value and impact of a product for the customer. You will be able to translate that understanding into engagement approaches and journeys.

You will be able to take a commercially-minded view of how we evolve, measures, and analyse Teacher Engagement in a way that shows its true value and how it can set the foundation for the success of existing markets, and the success of future markets.

You will be someone that takes ownership and is passionate about us building a best-in-class product marketing function that can enable our UK and international growth, support retention, and ultimately allow to offer maximum value to schools.

Key Responsibilities:

• Own and deliver the marketing plan to achieve all objectives for your product vertical.
• Report to key stakeholders on the successes, failures and learnings of campaigns and activity, using data to back up your insights and recommendations.
• Keep informed of the revenue targets for your vertical or those you support, and hold a sense of ownership in achieving those targets.
• Help drive the revenue of Tes Magazine, by being the primary marketer responsible for its growth and promotion.
• Build and own a strategy to grow teacher engagement with a commercial sense, and support how this function helps support existing markets and potentially establish new markets.
• Partner with Marketing counterparts to identify the key levers to grow revenue and optimise conversion, as well as understanding feedback of what is and isn’t resonating.
• Work closely with Digital Marketing to support overall journeys and ambitions, as well as know where to support inbound marketing plans and strategies.
• Partner with Product and Content to create and execute go-to-market plans for product developments and new content, as well as understanding the value propositions and impact on customers.
• Leverage Teacher Engagement platforms to promote event activity, such as the attendance of certain events and the promotion of Tes Awards.
• Support in the distribution and promotion of teacher survey for customer research and papers.
• Be cognisant of where effort is placed and the output achieved, so that you can consider how we evolve and optimise.
• Work collaboratively with fellow marketing professionals to support overall Marketing objectives.
• Build positive, empathetic, and respectful relationships with all colleagues.
• Always look for the learnings in our results that we can share.

What will you need to succeed?

• Outstanding written and verbal skills.
• Proven experience of driving growth marketing, engagement marketing, or product marketing for a SaaS business.
• Experienced of working in a diverse team.
• Experienced in international operations.
• Proven experience of turning engagement into value.
• Proven experience of finding creative ways to articulate product and content value and land a meaningful message in front of the right people.
• Proven and demonstrable experience of planning, launching and analysing campaigns.
• Strong ability to work with and present to senior stakeholders.
• Strong analytical skills and proficiency in interpreting data to drive strategic decision-making.
• Strong focus for the end user, maximising their experience, and understanding their user problems and needs.
• Hugely personable, diplomatic, pragmatic and agile.
• Proven ability to build creative briefs to enable efficient and impactful design from creative professionals.
• Ability to work and collaborate across functions and within a matrix environment.
• Excellent project management skills to handle multiple initiatives and stakeholders.
• Quick and focused, with the ability to adapt to a changing environment and deal with ambiguity.
• You are naturally open-minded, engaging, positive, and helpful.
• You are collaborative and have learnt how to nurture impactful working relationships.
• You know your limitations and areas of development, and actively look to tackle them.
• You see the greater needs of the team.
• You are inquisitive and eager to learn how we constantly improve and grow.
• You are confident in sharing and receiving views and opinions in an open and respectful manner.
• You are always capable of rolling up your sleeves to help others achieve.
• You look for efficiencies, and don’t reinvent the wheel.
• You are able to input into how we evolve our guidelines and rules, at the same time as respecting those in place.

What do you get in return?

• 25 days annual leave rising to 30
• State of the art city centre offices
• Access to a range of benefits via My Benefits World
• Discounted city centre parking
• Free eye care cover
• Life Assurance
• Cycle to Work Scheme
• EAP (Employee assistance programme)
• Monthly Tes Socials
• Access to an extensive Learning and Development menu

Who are Tes?

Tes has been supporting the education sector for over a century, growing and changing alongside the evolution of education. Today, Tes is focused on providing digital solutions to support school leaders and teachers with wellbeing, continuous professional development, safeguarding, SEND provision, flexibility through timetabling, and pupil behaviour management.

Our Vision is to power schools and enable great teaching worldwide, by creating intelligent online products and services to make the greatest difference in education.

Tes has over 13m teachers in its online community and working relationships with 25,000 schools in over 100 countries. Tes helps schools find the teachers they need via a range of recruitment solutions; brings new teachers into the profession through initial teacher training; provides teachers with continuous professional development and world class safeguarding training. It also offers a range of expert tools for the classroom from timetabling, SEND provision, and behaviour management solutions to dynamic staff surveying and wellbeing tools. Tes brings educators together online so they can share expertise and teaching resources and it provides them with vital information, research and analysis about education via its fully digital Tes Magazine.

Tes is a global company employing over 600 people and operating across 10 offices, including in London, Sheffield, Hong Kong, Sydney, and Dubai.

We are proud of our people centric culture where everyone is driven to achieve the same goal. We are an agile organization striving for continuous improvement. We invest in our people with extensive learning and development opportunities and support our colleagues with various mentoring and career enhancement programmes.

Tes Global will ensure all qualified applicants receive consideration for employment without regard to race, sex, colour, religion, sexual orientation, gender identity . click apply for full job details