Senior Digital Trading Coordinator

ALLSAINTS Retail Limited

London, England, United Kingdom , Permanent

We’re a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

Reporting to the Digital Trading Manager, the Senior Digital Trading Coordinator will support and help shape the execution of the online trading strategy for With a sharp commercial eye and deep understanding of ecommerce performance metrics, you will work alongside the Digital Trading Manager to improve site performance, conversion, and profitability across markets. This role will play a pivotal part in leading campaign execution, optimising digital merchandising, and generating actionable insights to enhance the customer experience and drive revenue. You will manage the Digital Trading Assistant, ensuring the smooth execution of daily website operations. This role offers an excellent opportunity to develop your skills in digital trading within a dynamic ecommerce environment.

WHAT WILL I BE DOING

• Working with the Digital Trading Manager to deliver and evolve the online trading calendar and campaign strategy, ensuring commercial and customer needs are balanced.
• Responsible for the onsite execution of campaigns, brand and promotional strategies. Working closely with Performanace Marketing, CRM and B&M teams to drive initiatives and actions to improve sales and KPIs.
• Use a commercial lens to assess and respond to daily and weekly sales trends, making swift trading recommendations to drive KPIs.
• Manage the implementation of site merchandising plans across navigation, category pages, internal search, and product recommendations.
• Champion data-led merchandising – implementing continuous improvements based on customer behaviour, conversion funnels, and engagement metrics.
• Monitor daily and weekly website performance, providing initial analysis and highlighting key trends. Contributing to the preparation of daily, weekly, and seasonal reports on trading and KPI performance.
• Providing detailed analysis of key business drivers and producing action plans to ensure sales targets and KPIs are met and opportunities are optimised.
• Assist in the analysis of website data to identify trends in customer behaviour and product performance.
• Weekly monitoring of bestsellers on site, taking action to improve performance and drive conversion. Understand the difference in performance across regions and take actions to optimise markets and influence decision making.
• Contribute to planning and leading monthly and quarterly performance reviews, ensuring cross-functional alignment and post-campaign insight is actioned.
• Assist in the execution of online trading events, setting up promotional tactics and promotional codes, ensuring site readiness and accurate product placement. Proactively taking actions to support and drive sales, using a commercial mindset and thinking customer first.
• Analayise key seasonal sales patterns to maintain seasonal and brand awareness, reporting on key customer and competitor behaviour.
• Deep dive into regional performance, helping tailor strategies to local market dynamics and legal requirements, including promotional and trading restrictions.
• optimisation of onsite search and navigation, regularly reviewing configurations to improve relevance and click-through rates.
• Optimise product placement using Salesforce sorting rules and analytics to drive conversion, AOV, and engagement across categories.
• Support the planning and execution of site content updates and campaign deployments, ensuring alignment with trading priorities.
• Collaborate with the SEO Manager to support the implementation of organic traffic strategies and online edits to improve site visibility.
• Ownership of delivery and returns communication proposition on site.
• Collaborate with Performance Marketing, CRM, CRO, and SEO teams to ensure a consistent and conversion-optimised onsite journey.
• Manage and develop the Digital Trading Assistant, delegating tasks, providing guidance, and ensuring efficient execution of responsibilities.
• Support the wider team in achieving online sales targets and KPIs.
• Ensure all activity aligns with brand guidelines and delivers a premium customer experience.

WHAT SKILLS DO I NEED FOR THE ROLE

• Strong analytical skills with the ability to interpret data, draw insight, and take action.
• Confident using ecommerce and analytics platforms (Salesforce Commerce Cloud, GA4, ContentSquare, or similar).
• Commercial mindset with an understanding of product lifecycle, promotional mechanics, and digital marketing principles.
• Experience coordinating international ecommerce performance and tailoring strategies to local needs.
• Excellent stakeholder management, project planning, and prioritisation skills.
• Comfortable leading meetings, mentoring junior team members, and presenting performance updates to senior stakeholders.
• Strong understanding of online trading principles and best practices.
• Excellent organisational and time management skills with the ability to manage multiple tasks and deadlines.
• Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
• Team management and leadership experience is desirable
• Ability to adapt and react quickly to shifting priorities
• Proficient in Exel, Google docs and data analysis
• Salesforce experience is preferable.
• Excellent team player with a collaborative approach to working
• A proactive and results-oriented approach with a passion for driving online growth

ABOUT THE LOCATION

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location . Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future

BENEFITS

• A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
• We are a disability committed certified employer
• Employee discount for you to spend with family and friends
• 25 days holiday increasing to 28 days after 2 years continuous service
• Bank holidays, birthdays and volunteering days off
• Access to dental cash plan & free virtual GP appointments through Aviva
• UNUM employee assistance helpline
• Life assurance cover
• Access to discounted gym membership and corporate discounts
• Hybrid working in our historic East London studios, working hours are 9-5.30pm
• Free, confidential, wellbeing and lifestyle support with Retail Trust
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adoption, menopause)
• Health days for you to use either for physical or mental wellness
• Dedicated mental health support from our mental health first aiders
• Eye care vouchers, season ticket loans and much more!

Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.

We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.

Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.

If you need any support or adjustments during your application, please get in touch with us and we are happy to help.