Senior Digital & Social Media Executive NEW

The William Reed Group

We are a global media group delivering exceptional content through events, digital, data & insight.

From agribusiness, ingredients and food processing, to retail, hospitality & fine dining – we provide the inspiration, insight and connections to power our customers’ success.

We have offices in Gatwick, Brighton and London, UK; Montpellier, France; Singapore and Chicago, US. In line with the Company’s current Agile Working Policy, the successful candidate would be eligible to work part of the week from our Gatwick office and to work remotely for the rest of the week.

Position

Position: Full time – permanent

Location: Gatwick / Hybrid

We are looking for a Senior Digital & Social Media Executive to play a key role in creating compelling, high-quality content that strengthens our brands for The UK Food & Drink Shows and the London Coffee Festival, to drive engagement and grow our audiences.

The UK Food & Drink Shows and The London Coffee Festival are award-winning exhibitions for the food, drink, retail and hospitality sectors, uniting the industries and sharing the latest developments.

Working closely with the Head of Brand, the Senior Digital & Social Media Executive will manage social channels, edit reels, boost posts, and execute paid campaigns, as well as collaborate with junior members of the team to offer guidance and ensure best practice.

What you’ll be doing:

• Developing and executing an innovative content calendar across Instagram, Facebook, LinkedIn and TikTok aligned with the objectives of The London Coffee Festival and The UK Food & Drink Shows maximising engagement and reach
• Capturing and editing short-form video content (reels, TikToks, etc.) pre-event and at the events
• Managing the day-to-day operations of social media accounts, including content scheduling, posting, and audience interaction to foster community growth
• Analysing social media performance metrics, providing insights to optimise campaigns and inform content creation, as well as reporting on Paid & Organic social media campaigns for Events and Paid Partnerships
• Identifying and liaising with relevant influencers and content creators for collaborations
• Staying updated on social media trends, platform updates, and industry best practices, sharing recommendations with the team
• Coordinating social media campaigns to promote commercial content for sponsors and partners, ensuring alignment with brand goals
• Supporting the marketing team by integrating social media activities into broader campaigns and communications plans
• Representing the brand at key events, capturing live content and driving real-time engagement
• Providing guidance and mentorship to the Marketing Executive and Marketing Assistant, ensuring alignment with best practices in social media and content strategy
• Planning and executing paid social campaigns (Meta, TikTok, LinkedIn) including audience targeting, budgeting, and A/B testing and managing Google Ads campaigns to drive ticket sales, registration and awareness
• Conducting ongoing testing and closely monitoring all spend management, creative and targeting whilst evaluating all accounts

Requirements

What you’ll need:

• Strong experience of working across multiple digital and social platforms and a solid understanding of digital marketing best practices and emerging trends, including how to tailor these to different platforms, events and audiences
• Imaginative marketer with a genuine interest and proven talent for crafting fresh, engaging content that captivates and converts
• Experience with social scheduling software (e.g. Sprout) and video content editing is essential and knowledge of Adobe Analytics and CapCut is desirable
• Experience managing budget and paid campaigns across Meta Business Suite and Google Ads is essential and TikTok Ad Manager is desirable
• Excellent organisation skills, with the ability to manage multiple projects and priorities effectively and work to strict deadlines
• Enthusiastic, self-motivated and proactive with fantastic teamwork, collaboration and communication skills, both written and verbal, who can network and confidently communicate with internal and external stakeholders at all levels
• Exceptional attention to detail and fantastic copywriting skills
• Experience mentoring or working closely with junior members of the team is desirable
• Willingness to travel and attend UK industry events and visit clients to capture content

Other information

Company Benefits and Initiatives Include:

• 25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
• An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
• A volunteer day to take for supporting a chosen charity and giving back to the community.
• Opportunity for hybrid working
• Contributory Pension
• Life Assurance Scheme
• Group Income Protection
• Enhanced family-friendly leave pay entitlements
• Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
• Cycle to Work Scheme
• Electric Car Scheme

Why work for us

We provide a supportive work environment and are committed to maintaining a healthy work/life balance for all of our employees. Working for William Reed means that you will be joining a stable organisation that is committed to developing its employees and brands.

We warmly welcome and encourage applications from talented individuals of all backgrounds and characteristics.

If you need any support in accessing this opportunity, please do not hesitate to discuss this with us.