Senior Digital Marketing Officer NEW

First Steps ED

First Steps ED is a specialist charity supporting people affected by eating disorders and disordered eating, and their families, across the UK. We provide early intervention, peer support, therapeutic services, and evidence-informed resources designed to improve access to help, reduce isolation, and promote recovery.

Digital communications are central to how First Steps ED reaches people in need, builds trust with service users, strengthens relationships with funders and partners, and amplifies our influence. Our website, social platforms, and email communications are often the first point of contact for individuals seeking help, and a key driver of fundraising, engagement, and organisational growth.

Role Overview:
The Senior Digital Marketing Officer will play a critical role in shaping and delivering this digital presence. You will be responsible for translating our values, services, and impact into compelling, accessible digital content that reaches diverse audiences, drives engagement, and supports income generation. Working closely with the Head of Fundraising & Communications and the Senior Communications Officer, the postholder will ensure that First Steps ED s digital communications are ethical, inclusive, data-led, and aligned with our organisational priorities.

The post holder will be required to attend our Derby office at least two times per week

Key Responsibilities:

• Lead on digital communications, performance, and audience engagement.
• Deliver an integrated communications that supports income generation, awareness, influence, and service delivery.
• Evaluation of First Steps ED s digital presence across website, social media, email, and paid digital channels.
• Ensure digital communications are accessible, ethical, on-brand, and data-led, strengthening First Steps ED s public profile and engagement with key audiences.
• Set social media frameworks, objectives, and performance indicators.
• Manage content calendars, paid campaigns, optimisation, and analytics across LinkedIn, Facebook, Instagram, and X.
• Own email platforms (e.g. Mailchimp), performance tracking, and optimisation.
• Produce regular newsletters, ensuring they are newsworthy, well-designed, and properly formatted.
• Own SEO strategy, Google campaigns, and digital advertising.
• Monitor and report on First Steps ED s digital presence across website, social media, email, and paid digital channels.
• Work closely with other departments to align digital communication efforts with the charities goals.

Qualifications:

• Experience: Proven experience in digital communications or digital marketing role, preferably within the non-profit sector/ charity sector.
• Education: Degree in Marketing, Visual Communications, Journalism or a related field or equivalent professional experience.
• Skills:

Excellent written and spoken English, with strong copy-editing and proofreading skills.

• • Proven ability to manage multiple projects and meet deadlines.
  • Proven ability to manage paid digital advertising campaigns across Google Ads and social media platforms.
  • Experience managing websites, social media channels, email marketing platforms (e.g. Mailchimp), and integrated digital campaigns.
  • Strong analytical skills, including experience using GA4 or similar tools to evaluate performance and inform strategy.
  • Excellent organisational and planning skills.
• Personal Attributes:
  • Passionate about mental health and eating disorder awareness.
  • Creative and innovative thinker with a flair for communicating story through social media.
  • Strong understanding of accessibility, inclusive communication and digital best practice
  • Strong interpersonal skills and ability to work as part of a team.

What we offer

• 28 days annual leave (pro rata for part time)

• Enhanced sick pay

• Company events

• Access to our Employee Assistance Program + Wellbeing App
• Health Cash Plan with BHSF (after probation)

• Company pension – 5% employee, 3% employer

• On-site parking

• Referral programme

• Work from home (depending on role)

• Casual dress

• Accredited training programme towards CPD

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.