Senior Digital Marketing Executive – Email Specialist

City, London
Great Ormond Street Hospital Children’s Charity
Are you creative and passionate about improving supporter engagement via email? Are you results driven? Do you want to use your exceptional analytical and email marketing skills to make a difference to the lives of seriously ill children? Then this is the job for you!As the ‘go-to’ for all things email, and improving our supporter journeys, this role is a vital role at GOSH Charity. You will not only be leading on some large and exciting digital campaigns, but also the voice of email, where you will lead by example and showcase best practices across the charity, as well using analytics to improve our email marketing and reporting.About the teamThe Senior Digital Marketing Executive – Email Specialist sits within the Digital Engagement team who manage all things digital for GOSH Charity. This includes email, web, social, content and analytics. The Digital Engagement team sits within the wider Marketing and Communications directorate where the main aim is to build a high and positive public profile for the charity and hospital brands.About youYou will have a solution-oriented approach, with excellent writing, editing and proofreading skills complemented by good project management skills. You’ll also have great people skills, be comfortable challenging stakeholders to gain buy-in, and always open to exploring new creative digital marketing.The ideal candidate will have: – Experience in creating and delivering email campaigns – marketing and stewardship – Experience creating impactful digital campaigns, across all digital channels – Strong stakeholder management and exceptional influencing skills – Confident and proactive at solving issues, and looking at new ways to optimise our email platform and email marketing – Experience in putting audiences first, and creating engaging journeys to retain supporters.About the CharityEvery day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, around 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfil their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously illchildren starts with you.Recently awarded with a ‘Best Companies 2-star accreditation’ and placed number 17 on the 2019 Sunday Times Best 100 Not-for-Profit Companies list – we offer a range of attractive benefits including; a flexible approach to working, 30 days holiday, life assurance, enhanced employer pension contributions, and a discounted season ticket loan.Our Commitment to Equality, Diversity and InclusionWe recognise that people from some backgrounds are under-represented in our workforce and across the wider Charity sector. In April 2021 we launched our ambitious three-year EDI strategy committing to becoming a more inclusive workforce, reflecting the diverse communities that we work with and for and demonstrating this through all our areas of work.A more diverse workforce will enable us to deliver even more impact and we particularly encourage applications from communities which are under-represented in the charity. This includes people from Black, Asian and Ethnic Minority backgrounds, people with a disability, people who are LGBT+ or who are from less advantaged socioeconomic groups.Further information on our EDI strategy can be found on our website.Our approach to hybrid workingThis role is based in our Central London office (WC1N, opposite Russell Square underground) with the option to work remotely up to three days a week.Please refer to the full job description below for more information.How to ApplyPlease click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. You are encouraged to include a cover letter with your application, and should refer to the ‘GOSH Charity Information Pack’ on the Careers page of our website before you apply.Closing date: 28th November.Ref: