Senior Digital Marketing Executive

Birmingham, Staffordshire
Smile Education
Senior Digital Marketing Executive – Creative Campaign Leader (Mid to Senior Level)
Location: Birmingham City Centre / Hybrid
Salary: Up to £35,000 dependent on experience

READY TO STEP INTO YOUR NEXT BIG CHALLENGE?
DO YOU WANT TO WORK IN A ROLE WHICH OFFERS YOU THE AUTONOMY FOR YOU TO BE CREATIVE?
If you’ve been running multiple digital campaigns in a fast-paced SME or marketing agency, and you’re craving more ownership, more influence, and more creative scope-this is your next step.

We’re looking for a creative, innovative, ideas-led Senior Digital Marketing Executive with a sharp eye for ROI, a love of experimentation, and a track record of delivering multi-channel digital campaigns that cut through the noise.

WHAT IS YOUR ROLE?
As the Senior Digital Marketing Executive, you will be responsible for developing and maintaining innovative marketing strategies that deliver a positive ROI for the business

Working closely with the Board of Directors, you will be in control of planning and owning the end-to-end marketing strategy, content and social media across the business including social media, blogs, email and print where needed, focussing on building brand awareness; your main responsibilities will include boosting brand awareness the attraction of new candidates and clients for the agency and internal staff, monitoring and reporting on ROI.

This role offers the career progression you are looking for with exposure working at a senior level where you’ll be the key voice in digital marketing, with the freedom to innovate and influence how the business approaches its digital strategy moving forward.

WHO WILL YOU BE JOINING?
You will be an integral part of a multi time award winning ‘Recruitment Company of the Year’ as announced by APSCo and ‘leading recruitment agencies’ as announced by the Financial Times and joining an independently owned education recruitment agency where creativity, innovation and doing things differently is actively promoted; being 1 of only 8 national agencies on the most lucrative government contract frameworks, you will be able to take the reins with freedom to help shape the direction and develop the Smile brand across all areas of the business, really making a difference.

WHAT YOU’LL OWN & DELIVER
Social & digital presence

• Develop and lead high-impact social media campaigns that drive meaningful traffic and results-tracked and refined using Google Analytics.
• Be the voice and face of our brand online: manage all platforms creating standout content (blogs, videos, photos, graphics, podcasts, whitepapers etc)
• Embracing AI and AI platforms to support with tasks

Campaign delivery, creation and execution

• Own the full campaign lifecycle-from strategy to execution to results-for multiple, simultaneous marketing initiatives.
• Plan and launch attention-grabbing, digital campaigns that drive action.
• Keep our website fresh, functional, and SEO-optimised as a key engagement tool.
• Track performance across all channels and report on key KPIs, highlighting actionable insights and improvement opportunities.

Success Looks Like

• Campaign ROI – Clear return from every campaign you lead.
• Social Impact – Growing, engaged audiences across all major platforms.
• Lead Generation – More of the right people in our pipeline.
• Brand Elevation – A consistent, standout brand across all touchpoints.
• Team Impact – Strong collaboration and influence with internal stakeholders and creative partners.
• Website Performance – Increased traffic, engagement, and conversion metrics.

WHAT YOU BRING
Knowledge

• Deep understanding of digital marketing and social media strategy.
• Fluency with tools like Google Analytics, SEO platforms, email platforms, and CMS systems.
• A keen interest in emerging trends, especially the day-to-day use of AI in digital marketing.
• Commercial awareness-linking strategy to business growth.

Skills

• End-to-end campaign management from concept to ROI analysis.
• High-level creativity balanced with analytical thinking.
• Strong written and verbal communication skills

Mindset

• You’re creative and ambitious
• Confident working independently but collaborative when it counts
• Open to testing new ideas, tools, and formats.
• Resilient, agile, and results-driven.

WHAT WILL SOME OF YOUR BENEFITS BE?

• £25-35k dependent on experience
• Progression and exposure to a senior role working closely with Board of Directors
• Opportunity to really make a marketing role your own and take ownership
• A lunch break EVERYBODY takes, not a benefit, but an expectation!
• 25 days annual leave plus all Bank Holidays which increases with service
• Additional day off on your birthday!
• Annual overseas conference for EVERYONE in the business (previous locations have included Barcelona, Ibiza and Mallorca)
• 4pm finish EVERY Friday
• Split working week between home and modern city centre office
• On site modern gym with extended lunch break to ‘freshen up’

WHAT ARE YOU WAITING FOR?
Please send your cv to and call me on

We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS and Qualifications.