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Senior Digital Marketing Executive

Tamworth, Staffordshire
Proftech Talent

Senior Digital Marketing Executive

Our Tamworth based client is looking for a Senior Digital Marketing Executive to join their team on a permanent basis.

This role reports directly to the Group Marketing Manager and sits within a dynamic in-house team responsible for delivering online and offline Marketing, Communications, and Design services across the Group of companies.

As a Senior Digital Marketing Executive, you will play a vital role in supporting the Group’s digital communications strategy, working closely with the Group Marketing Manager and Marketing Manager. You’ll have the opportunity to think and act creatively to develop and shape how the Group is represented across multiple digital platforms. Your responsibility will focus around identifying and leveraging opportunities to enhance the Group’s reputation and continue to build on its already well-established brand identity.

As a Senior Digital Marketing Executive, you will need to have/be:

  • a Degree or a CIM qualification in Digital Marketing or similar
  • Previous solid digital marketing experience
  • Previous experience of managing a team
  • Experience in executive/senior digital marketing level role
  • Experience with influencer marketing
  • Proven experience of wide range of digital marketing campaigns – B2C & B2B
  • Proven experience of creating and implementing digital marketing and social media campaigns across a number of platforms
  • Experience of Hootsuit or similar platforms
  • Well organised, reliable and hardworking individual, able to work independently and as part of a team with the ability to manage multiple priorities
  • Self-motivated and enthusiastic to continuously improve knowledge and skills
  • Ability to work closely with all departments and third parties
  • Excellent written and communication skills
  • Ability to work under pressure and to deadlines
  • Ability to analyse and summarise data and statistics including social and email analytics
  • Strong attention to detail with a creative approach
  • Strong project management experience
  • Proficiency in Adobe Creative Suite
  • Good knowledge of MS Office, Google Drive and Google Analytics
  • Creative thinking to bring new and innovative ideas to the table to help generate leads for the company
  • An understanding of SEO keywords and searchability and how this can work within digital marketing
  • Competent use of MailCoach or other email software services
  • Experience working within the construction/electrical industry

Details:

  • Salary: Circa 35, 000
  • Working Hours: Full Time/40 hours Monday – Friday
  • Location: Tamworth (full time on site)
  • Duration: Permanent

Role of Senior Digital Marketing Executive:

  • As a Senior Digital Marketing Executive, your primary focus revolves around enhancing the online presence and overall success with a particular emphasis on social media, YouTube, 3rd party website advertising, email communications, influencer marketing and other digital marketing opportunities.
  • Work with Group Marketing Manager to develop and execute B2B and B2C digital marketing strategies to increase brand awareness and lead generation.
  • Work with Marketing Manager on day-to-day coordination of marketing output and collaborate with cross-functional teams to ensure alignment with overall business objectives.
  • Be the direct report for the digital marketing coordinator.
  • Oversee and be the main contact for the Group’s influencer program with a focus on contacting, gifting, creating and maintaining relationships and ensuring T&C’s are suitable and up to date.
  • Take the lead, support and oversee the execution of online content creation across multiple platforms for the Group companies, including the creation of engaging and informative content – creating graphics/reels, social post schedules and community engagement across various platforms with the support of Digital Marketing Coordinator and Marketing Coordinator.
  • Drive the YouTube and Podcast strategy with assistance from the Marketing and Video team.
  • Manage and optimise digital advertising campaigns to reach target audiences effectively.
  • Drive the development of digital marketing campaigns with the assistance of Digital Marketing Coordinator and Marketing Coordinator.
  • Writing strong content for a broad range of digital mediums
  • Budget management
  • Book, plan and create digital advertising and HTML e-shots for external media partners.
  • Responsibility for the development and implementation of email communications platform for B2C audience.
  • Develop our email marketing opportunities – assist Group Marketing Manager with planning internal email diary for the group and topic decisions
  • Stay abreast of industry trends and emerging digital marketing technologies and stay on top of competitor analysis.
  • Oversee the protection of the brand reputation through social monitoring i.e., helping with responses to online comments, feedback, reviews and complaints.
  • Monitor and analyse KPIs to assess the effectiveness of digital marketing efforts with regular reports on digital marketing strategy success, identifying and acting on areas for improvement.

Benefits of working as a Senior Digital Marketing Executive:

  • 23 days annual leave + bank holidays
  • Option to purchase up to 5 extra days annual leave
  • Health Cashback Plan
  • Pension Scheme
  • Life Assurance
  • Free Parking

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