Are you an experienced Digital Analyst ?

Have you worked with Adobe or Google Analytics ?

Do you have experience working with a Tag management solution ?

If so I have an exciting new role with a leading financial services company who have been going through a major transformation.

You will be part of their Digital Analytics Team and will work closely with Product Owners and UX Designers to analyse data and identify insights.

Your responsibilities will include:

Data analysis and interpretation: Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights.
Reporting and visualisation: Create and deliver regular reports and dashboards to stakeholders
Performance optimisation: Identify opportunities for improving website performance, user experience, and conversion rates.
Collaboration and communication: Work closely with marketing, product, and technology teams to align analytics with overall business objectives.

Skills that are needed:

Digital Analytics experience, focussed on customer journeys and website behaviour, working with an enterprise platform such as Adobe Analytics/Google Analytics.
Strong communications skills.
Ensure Digital Analytics supports the development of exceptional digital customer experiences that deliver customer and business value.
Ability to prioritise and work in a fast-paced organisation
Experience working and debugging with a Tag Management solution.

Advantageous skills:

Experience working with Maxymiser Testing and Optimisation, or another A/B and multivariate testing platform
Experience working with marketing technologies (Google, Meta etc.) and with HTML/CSS/JavaScript.
Experience working with qualitive data tools (Medallia DXA etc.)

For more information get in touch asap.

Senior Digital Analyst

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