Senior CRM Manager London

Bulk
TEAMBULK ARE HIRING A SENIOR CRM MANAGER

Bulk is on an incredible journey, with a mission to move the business from a manufacturing-led retailer to a destination brand for active nutrition. We are shaking up the sports nutrition industry through disruptive marketing campaigns that help people think differently about our brand – and we want you to be a part of it!

We want passionate risk-takers. We want people that like to challenge our thinking. We want people that live and breathe digital and have an affinity to the world of nutrition, health, fitness, and sports.

IN A NUTSHELL

As Senior CRM Manager at Bulk, you’ll be the architect of the channel’s strategy. You’ll drive customer activation, repeat purchases, and lifetime value through innovative lifecycle marketing.

You’ll set the vision, lead a small but mighty team, and partner with key stakeholders across Brand, eCommerce, Data, and Creative to deliver measurable growth.

We’re a scaling company in one of the most exciting industries, and we’re looking for a leader to help us get there.

WHAT WILL YOU BE DOING? Strategy

• Define the multi-market CRM strategy across email, SMS, push/in-app (and direct mail where effective), aligned to brand and commercial goals.
• Build and own the lifecycle blueprint: onboarding, replenishment, cross-sell/upsell, win-back, loyalty, referrals, seasonal moments, and product launches.
• Translate strategy into a quarterly roadmap with clear hypotheses, testing plans, and revenue/LTV targets.

Campaigns

• Oversee always-on automation and high-impact campaigns-from segmentation through creative brief, QA, send, and post-analysis.
• Champion personalisation (behavioural, preference, and predictive signals) and dynamic content to improve relevance and conversion.
• Maintain a disciplined testing culture (subject lines, send-time, content, segmentation, offer design, channel mix) with statistically sound reads.

Data, Insights & Performance

• Partner with Data & Analytics to shape audience strategy, RFM cohorts, and replenishment cadences; ensure accurate attribution and forecasting of CRM revenue.
• Track and report core KPIs: deliverability, open/click-through, conversion, AOV, repeat rate, churn, LTV, list growth, opt-out, and channel ROI.
• Ensure data quality and hygiene; own profiling and preference management to fuel better decisions.

Technology & Deliverability

• Be the senior business owner for our ESP/CDP and adjacent tooling (e.g., messaging, onsite personalisation, survey/UGC, loyalty).
• Safeguard deliverability and sender reputation (list hygiene, sunsetting, consent capture, domain authentication: SPF/DKIM/DMARC).

Leadership & Ways of Working

• Lead, coach, and develop three CRM Executives – clear goals, meaningful feedback, and progression pathways.
• Create high-quality briefs and work collaboratively with Performance Marketing, Creative, Brand, Product, and eCom to land integrated customer journeys.
• Own budgeting and forecasting for CRM, ensuring efficient channel spend and confident revenue forecasts.

Governance

• Ensure compliance with UK GDPR, PECR, and market-specific privacy laws; partner with Legal/Compliance on consent, retention, and data usage.
• Uphold brand standards and champion an inclusive, customer-first tone of voice.

WHAT ARE WE LOOKING FOR?

• Ideally, you’ll have around 7 years in CRM/Lifecycle Marketing within eCommerce/D2C.
• Track record of owning a multi-channel lifecycle programme that improved repeat rate and LTV at scale.
• Hands-on expertise with a modern ESP/CDP (e.g., Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, Emarsys) and the surrounding stack.
• Strong analysis and experimentation chops; comfortable with cohort reads, incrementality, and champion/challenger frameworks.
• Working knowledge of HTML/CSS for email QA, event/identity data, and light SQL or BI tools (e.g., GA4/BigQuery/Looker/Power BI).
• Deep understanding of deliverability and list growth best practices.
• A people-first leader who builds capability, sets high standards, and creates momentum.

Added bonus

• Experience with loyalty programmes, referrals, and ambassador/UCG-led journeys.
• Multi-market CRM (UK + EU) and localisation at scale.
• Familiarity with MMM/MTA or incrementality testing.

WHAT ARE THE GAINS?

• Monthly Bulk Bank Benefits Allowance including a subsidised Gym Membership.
• A day off to celebrate your Birthday.
• PerkBox Subscription.
• 60% discount on all Bulk products.
• Flexi Start.
• Additional Annual Leave (optional).
• Teammate Pension Scheme.
• Life Assurance.
• Medicash.
• A day off for Volunteering (optional).
• Cycle to Work Scheme.
• Enhanced Maternity & Paternity leave and workplace nursery scheme.
• Bulk Pantry.
• Happy Hour Drinks Fridge (Thursdays & Fridays).
• Summer Working Hours.

LOCATION: London
HYBRID: 3 days in the office, 2 days working from home

OUR COMMITMENT
Bulk is a place where employees have a voice fundamental to our success as a business. Building a diverse and inclusive team enables us to reach and connect with our global customers, from developing delicious recipes to how our brand is built and perceived.

Regardless of age, disability, race, gender, religion, sexual orientation, education, neurodiversity or any protected characteristic, if you are a passionate risk-taker and eager to make a difference in sports nutrition, we want to hear from you. We know that a CV doesn’t begin to scratch the surface, and that the things that make you who you are could be a real game-changer for us. We are proud to be an equal opportunities employer.

PRIVACY
Bulk takes your privacy seriously and will only use your personal information to administer your application for this role. When you apply, we shall process your details for this vacancy only and we will not pass your details onto a third party. We may contact you by email, text or telephone about the progress of your application. This processing is conducted lawfully on the basis of legitimate interests.