Senior Content Marketing Manager

Wex Europe

SENIOR CONTENT MARKETING MANAGER / LONDON / HYBRID / UP TO £85K & GREAT BENEFITS

WEX Inc. is a global commerce platform that helps business solve for operational complexities. Our international marketing team is now searching for a Senior Content Marketing Manager, who is a strategic and leadership oriented. The successful applicant will be responsible for developing and driving forward the content and growth marketing strategy for WEX’ Travel & CPS lines of business.

The Senior Marketing Manager will work closely with cross-functional teams, including product, sales and customer service teams. The role will also work closely with our US Center of Excellence to regionalize the global objectives for the international audience.

What s on offer?

• Highly competitive salary (£75,000 – £85,000 – dependent on experience)
• Annual company bonus
• 40-hour week Monday to Friday
• Hybrid working
• Industry leading pension scheme
• Private Medical
• 25 days holiday plus Bank Holidays with the opportunity to purchase additional holidays
• Life assurance & Income protection
• Gym Flex membership
• Discounts & perks platform & Employee wellbeing

Key Responsibilities of the Senior Marketing Manager:

• Develop and execute content strategy Design and execute comprehensive customer communication strategies, whilst collaborating with Product, Sales and Marketing Teams.
• Content Creation and Management- Lead the creation of targeted content including case studies, whitepapers, email campaigns, newsletters and website content. Including manage content calendars.
• Brand positioning and Messaging Define and maintain consistent messaging and positing, ensure that all marketing materials from website content to presentations and brochures, reflect the company s brand voice and vision
• Integrated Campaign Management Plan and manage integrated B2B marketing campaigns across various channels.
• Digital and Social Media Management Oversee digital communication strategies, including social media and website content
• Campaign Management Plan, execute and monitor integrated marketing campaigns, ensuring alignment with product launches, events and promotions.
• Collaboration with Cross-functional Teams- Work closely with internal teams across the business and coordinate with external agencies, vendors and partners to ensure seamless execution of marketing activities
• Customer Awareness and Share of Voice- Monitor reach and visibility through metric like website traffic, social media impressions etc.
• Customer Retention Rate – Track the rate at which customers continue to engage with the content.
• Content Effectiveness – Measures the performance of various content assets based on views, downloads and leads generated.
• Customer Satisfaction and Feedback Scores Utilize Net Promotor Score (NPS), customer satisfaction surveys to gauge client sentiment.

Skills & Experience:

• Strategic Thinking and Communication Ability to create and execute effective customer communication strategies
• Collaboration and Cross -Functional communication- Strong teamwork skills, with the ability to work effectively with sales, product and customer service teams, fostering alignment on messaging and customer experience.
• Customer -Centric mindset- Understanding of the customer journey and ability to craft communications that address client needs and pain points.
• Content development and Copywriting Proficiency in crafting compelling, clear and targeted content for various channels, including emails, social media, blogs and whitepapers.
• Data Analysis and Reporting Proficiency in analyzing engagement, conversion metrics and campaign ROI.
• Knowledge of digital marketing channels, including SEO, Email marketing and social media, along with experience using marketing automation tools (Salesforce Marketing Cloud, Hubspot, Meketo)
• Strategic Thinking and Business Acumen- Ability to make decisions that align with the larger business strategy.
• Cross-functional Collaboration- Building strong relationship across departments.
• Innovation and Creativity Encourages out-of-the-box thinking.

What s Next?
If you have the skills and passion to take on this Senior Content Marketing Manager, we would love to hear from you. APPLY NOW for immediate consideration.