Senior Channel Marketing Manager, APAC Sales & Marketing

Amazon

Do you want to work in one of the fastest growing and most innovative businesses at Amazon? Amazon Devices – the team behind Amazon Echo, Kindle E-Reader, Fire tablet, Fire TV and Ring – continues to be one of the most innovative and fastest growing businesses at Amazon. We are seeking a hands-on and customer-obsessed marketing professional responsible for developing our Point of Sale (POS) and display activation strategies for Japan offline retail marketing efforts. Through deep insight into JP consumers, retailers and store formats, you will develop and deliver POS strategies that measurably improve the customer experience at the point of purchase.

To succeed, you’ll need to be willing to roll up your sleeves, show hustle, and work collaboratively across multiple teams. As the owner of JP retail experience with and through channel partners, you’ll manage multiple milestones and shifting requirements in a fluid, fast-moving environment, work closely with global and local marketing teams to develop break-through in-store and digital experiences, and create rigorous analytical processes to measure their efficiency while optimizing the overall budget.

Key job responsibilities

1. Advocate for what is best for the customer in creating a world-class customer experience.
2. Create a best-in-class knowledge of shoppers in each sector (consumer electronics, department stores, mass retail, etc.), developing omni-channel retail solutions to drive a measurable impact on shopper understanding, purchase intent and cross category purchasing via point of purchase displays and merchandising.
3. Lead creation of innovative point of sale playbooks and merchandising approaches for existing and new retail accounts.
4. Own the development and launch of display fixtures in order to help consumer engagement, decision making and in-store visibility.
5. Own the briefing to execution processes in order to deliver high impact, cost effective display solutions, delivering upon key business objectives such as CX impact, speed and ROI.
6. Work with Amazon and partner agencies to lead briefing, execution and sign-off of in store merchandising collateral. Coordinate cross-functional teams, communicating internally and externally, while meeting tight deadlines and ensuring compliance with brand guidelines and global disclosure guidelines.

A day in the life

This role is based in Tokyo, Japan. The successful candidate will be well versed in the JP Offline retailer environment, providing insights and expertise on in-store capabilities and requirements; equally comfortable thinking strategically and ensuring tactical level details are executed flawlessly. Through deep insight into JP consumers, retailers and store formats, you will develop and deliver POS strategies that measurably improve the customer experience at the point of purchase. You understand the unique requirements for in-store merchandising execution across key strategic partners and retail accounts (set dates, execution capability, security requirements, branding restrictions/guidelines). You will need to thrive and deliver results in an ambiguous, and fast-paced business environment, operating across multiple teams and levels in the organization.

BASIC QUALIFICATIONS

– 8+ years of professional non-internship marketing experience
– Bachelor’s degree
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Excellent understanding of consumer product marketing strategies especially in the offline retail and high-technology space
– Track record of success in multi-party marketing partnerships and experience working with JP retailers.
– Ability to think strategically and execute methodically.
– Ability to create new and innovative consumer experiences.
– High attention to detail including precise and effective communications and proven ability to manage multiple, competing priorities simultaneously.
– Proven success in delivering results in a fast-paced and dynamic business environment.
– Considerable experience in consumer marketing such as channel marketing, retail marketing, product marketing, or merchandising.
– Demonstrated success in data intensive quantitative analysis and recommendations; ability to use hard data and metrics to back up program recommendations and results.
– Japanese fluency, business level English.

PREFERRED QUALIFICATIONS

– Experience using any of SQL or other analytical tools for conducting data analysis
– Experience with customer segmentation, profiling, and targeting

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