Senior Brand Manager – Happy Egg NEW

Noble Foods Limited
Senior Brand Manager – Happy Egg

We’re looking for a Senior Brand Manager to help shape the future of the happy egg co. – a brand built on purpose, quality and putting the welfare of hens first.

Reporting into the Head of Marketing & Innovation, this is a high-impact role where you’ll lead insight-led brand strategy and deliver best-in-class marketing execution across ATL, digital, social, packaging, PR and shopper.

From strategy through to launch, optimisation and delivery, you’ll play a key role in how our brand shows up for consumers – and how it grows.

What you’ll be doing Brand Strategy & Planning

• Develop clear, insight-led brand strategies and annual brand plans
• Manage the product portfolio and marketing budget to deliver agreed targets
• Track brand and campaign performance, using insight to course-correct where needed
• Shape propositions, positioning and launch plans for innovation and NPD
• Identify new growth opportunities using consumer, category and market insight

Brand Activation & Delivery

• Own end-to-end brand activation across ATL, digital, social, PR, packaging and shopper
• Lead ATL campaigns, media planning and asset development with agency partners
• Drive packaging development aligned to brand strategy
• Support the Category team on shopper marketing delivery

Brand Stewardship & Collaboration

• Build strong, effective agency partnerships
• Work cross-functionally with Agriculture, Technical and Operations teams
• Champion the brand internally and externally, ensuring clarity on strategy and standards

About you

You’re a strategic, consumer-centric brand leader with a passion for delivering creative ambition through disciplined execution.

You’ll bring:

• 5+ years’ FMCG marketing experience, with full marketing mix and budget ownership
• Proven experience delivering annual brand plans for UK brands (food experience ideal)
• Strong understanding of the UK grocery retail landscape
• Ability to translate data into insight (including IRI & Kantar Worldpanel)
• Experience leading multi-channel campaigns across ATL, digital and BTL
• A track record of launching new propositions
• Confidence influencing cross-functional teams and agency partners
• Excellent communication, presentation and storytelling skills

Personally, you’re proactive, collaborative, commercially sharp, and comfortable thriving in a fast-paced, complex environment – with real pride in the brands you build.

Why join us?

You’ll work on a well-loved, purpose-led brand, with the opportunity to shape its future, influence innovation, and make a genuine impact – all within a collaborative, values-driven culture.

Noble Foods is a family-owned company which began in 1920 and includes successful milling, poultry, agriculture, and consumer foods businesses. Within this, Noble Foods owns several successful brands, including the UK’s biggest free range egg brand the Happy Egg co., Big & Fresh and Purely Organic.

In a recent survey by Best Companies we were rated as one of the Top 10 companies to work for in the Food and Drink industry.

What can we offer you?

• Competitive basic salary + bonus + car + benefits
• Service Awards
• Enhanced paternity and maternity
• Free life insurance
• Enhanced Sick Pay Scheme
• Access to Perkbox with a variety of discounts including a monthly freebie from Greggs or Café Nero
• Discounted eggs and chicken
• A Celebration day after 1 year service enjoy an extra day off to celebrate a life event, such as your birthday
• Access to DigiCare + – Annual Health Check, Digital GP Consultations, Nutritional Consultations, Second Health Opinion and Mental Health Consultations.
• Discounted Gym Memberships
• Free Eye Test every two years
• Discounted mobile phone contracts
• Share in our success with the People Partnership – after 6 months service you will be eligible for a yearly bonus
• Additional Allowances for First Aiders and Mental Health First Aiders
• Wellness programme
• Employee Charity Matching Scheme

If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.