Salesforce Marketing Cloud Manager
£55,000 – £65,000
A global pharmaceutical business are looking to enhance the CRM capabilities with a new Salesforce Marketing Cloud Manager to join their growing digital team.
The business have been growing from strength to strength and have been building a new transformation team over the last 12 months. They are based in London and will be looking for candidates who are able to do 8 days in the office per month.
You will be responsible for creating and delivering marketing campaigns through Salesforce platforms in collaboration with the UK and Ireland Marketing teams. You will also be the subject matter expert for the UK team on Salesforce Marketing Cloud.
Manage campaign builds, testing and deployment for existing marketing campaigns
Be the super user of Salesforce Marketing Cloud for the UK side of the business
Work on email marketing templates and strategy
Create and monitor the success of CRM and omnichannel campaigns
Responsible for segmentation, list generation and list transfer for multiple marketing Channels eg Email, Onsite, Web, Incentives, Direct Mail, Paid Media (Social)
Ensure the design and layouts of email marketing campaigns and optimized
Analyse and understand the business requirement of marketing campaigns and strategies
Solid understanding of Salesforce Marketing Cloud
Experience in developing, testing and executing marketing automation campaigns
Knowledge of AMPscript
Ideally educated to degree level
Certification in Salesforce Marketing Cloud with a desire to expand expertise in other Salesforce platforms
Comfortable in explaining technical information to a non-technical audience